George Lawrie

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.


George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

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8 results in Reports

  • George Lawrie
  • Manufacturing
  • For Application Development & Delivery Professionals

    Report:The Mobile Imperative In Retail And Consumer Goods

    Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers

    Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...

    • Downloads: 1829
  • For CIO Professionals

    Report:Best Practices: Demand Management

    Retailers and consumer goods manufacturers with more complex and extended supply chains, more sophisticated market segmentation, and highly empowered consumers face daunting challenges to elegantly...

    • Downloads: 1575
  • For Sales Enablement Professionals

    Report:Industry Essential: Consumer Packaged Goods Industry

    The consumer packaged goods (CPG) industry generates revenues of more than $2 trillion annually in the US alone, and the value of global brands is truly daunting with Coca-Cola estimated to have a...

    • Downloads: 1253
  • For Application Development & Delivery Professionals

    Report:Balancing Custom And Packaged Apps In Your Application Portfolio Strategy

    Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...

    • Downloads: 688
  • For Application Development & Delivery Professionals

    Report:Retail Foundation Data

    How To Maintain And Exploit Quality Merchandise And Location Data

    Given the vastly expanded choice and market transparency, retailers are becoming increasingly dependent on merchandise data to add value to their unique selling proposition. Retailers need to hone...

    • Downloads: 635
  • For Application Development & Delivery Professionals

    Report:Use Master Scheduling To Drive Service Levels

    How Consumer Goods Value Chains Can Retain Customers Through A Recession

    Empty shelves are a significant threat to brands and retailers as the economy sinks into a recession, and consumers may be tempted to buy cheaper merchandise or shop elsewhere. Yet, service levels on...

    • Downloads: 460
  • For Application Development & Delivery Professionals

    Report:Case Study: ConAgra Sales Operations And Inventory Planning

    Mastering demand management requires forecasting improvements and the data and tools to determine how best to build inventory for future consumption. ConAgra Food's demand management process...

    • Downloads: 352
  • For Application Development & Delivery Professionals

    Report:App Portfolio Development For Manufacturers: Balance Customer Service With Efficiency

    Henry Ford's 1913 policy of offering consumers cars in any color they liked as long as it was black perfectly illustrates the problem for manufacturers trying to balance consumer service with...

    • Downloads: 178