George Lawrie

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.


George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

7 results in Blogs

  • George Lawrie
  • Application Development & Delivery
  • Past 18 months
  • For Application Development & Delivery Professionals

    Blog:IFRS And Upstream Oil

    Following some work for a client in oil field services around the most appropriate ERP solution, I’ve had some questions about the impact of IFRS on accounting for exploration and evaluation...

    • For Application Development & Delivery Professionals

      Blog:here is a link to the research on managing an application portfolio for value     The self assessment based on your assessment of "what good looks like" wil lbe added shortly.    ...

      • For Application Development & Delivery Professionals

        Blog:Benchmark Your Applications Portfolio

        Do you ever wonder how your business applications portfolio stacks up against your peers? We conducted a series of interviews to understand how firms measure applications portfolio coverage of their...

        • For Application Development & Delivery Professionals

          Blog:News from NRF

          Application development and delivery (AD&D) professionals in retail must contend with established categories of packaged apps for store operations, eCommerce, supply chain, and loyalty. But most...

          • For Application Development & Delivery Professionals

            Blog:Application Portfolio Strategy And Portfolio Transformation

            I’ve just been shopping for furniture.  On the one hand, I saw highly prescriptive, standardized, catalog-type collections that fit well together but which are rather boring and maybe...

            • For Application Development & Delivery Professionals

              Blog:What Is The Role Of Enterprise Apps AD&D Professionals In Operating Model Transformation?

              Digital disruption brings new competitors, new products, new services, and new types of customer relationships into focus. As firms adapt their product market channel strategies to new threats and...

              • For Application Development & Delivery Professionals

                Blog:Retail IT budgets

                I was intrigued to read in StorefrontBacktalk about Target’s plans to reduce its spending on IT. Apparently, investors warmed to the message, but most of our readers tell us that it’s not...