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George Lawrie

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.


Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

Research Coverage:

CSC, Capgemini, Enterprise Resource Planning Applications (ERP), IBM, Infosys Technologies, Oracle, Packaged Applications, SAP, Salesforce, Supply Chain Management, Tata Consultancy Services (TCS), Wipro

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26 results in Everything

  • Sourcing & Procurement
  • Public Sector

  • For Application Development & Delivery Professionals

    Report:SaaS In APEJ 2010/2011: End User Adoption Trends

    Michael Barnes, Sanchit GogiaJanuary 1, 2011

    This document provides an overview of software-as-a service (SaaS) end-user adoption trends in Asia Pacific Excluding Japan (APEJ) for vendor strategists. SaaS adoption continues to accelerate across...

    • Downloads: 37

  • For CIO Professionals

    Report:Cloud Computing In Australia And New Zealand 2010: End User Adoption Trends

    John Brand, Michael BarnesAugust 1, 2010

    This document provides an overview of cloud computing in Australia and New Zealand for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges,...

    • Downloads: 26

  • For Sourcing & Vendor Management Professionals

    Report:Case Study: Best Practices In Managing Outsourcing Service Levels

    DLR IT Refines Its Service Management Framework

    Wolfgang BenkelOctober 24, 2011

    IT plays a critical role in the development programs of DLR (Deutsche Gesellschaft für Luft-und Raumfahrt), the German aerospace center. DLR relies heavily on its IT organization to provide its...

    • Downloads: 498

  • For CIO Professionals

    Report:Budgets And Priorities: Global Benchmark 2012

    Strategic Planning Forrsights For CIOs

    Craig SymonsJanuary 15, 2013

    CIOs are under more pressure to do more things, do them faster, and do them with less money than ever before. This has made the IT budget process increasingly stressful and often contentious, as...

    • Downloads: 461
    • Rating:

  • For Security & Risk Professionals

    Report:Spotlight On Security Service Providers For The US Government

    Firms Must Improve The Maturity Of Their Services To Remain Relevant

    Khalid KarkFebruary 7, 2011

    While it hasn't always been seen in the past as the earliest adopter of information security technologies or the largest market for information security services, the US federal government is...

    • Downloads: 540

  • For CIO Professionals

    Report:Smart City Leaders Need Better Governance Tools

    Smart City Governance Brings New Opportunities For Tech Providers

    Jennifer Belissent, Ph.D.May 13, 2011

    Interest in smart cities has taken off like wildfire. Cities of all sizes navigate the challenge — growing demand for new constituent services within increasingly constrained budgets —...

    • Downloads: 672
    • Rating:

  • For Sales Enablement Professionals

    Report:Gaining Executive-Level Access

    Scott SantucciSeptember 7, 2012

    Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into two...

    • Downloads: 77

  • For Application Development & Delivery Professionals

    Report:Cloud Computing In India 2010: End User Adoption Trends

    Michael Barnes, Sanchit GogiaSeptember 1, 2010

    This document provides an overview of cloud computing in India for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 43

  • For CIO Professionals

    Report:Public Sector IT Opportunity: Philippines

    Dane AndersonAugust 1, 2010

    This document provides a comprehensive background of public sector dynamics in the Philippines in order to enable vendor strategists to address market opportunities more successfully. Particular...

    • Downloads: 12

  • For CIO Professionals

    Report:Cloud Computing Market Dynamics In MEA: Kingdom Of Saudi Arabia (KSA)

    Summer Hamad, James EricksonSeptember 1, 2010

    This document provides an overview of cloud computing in the Kingdom of Saudi Arabia for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

    • Downloads: 20
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Cloud Computing In China 2010: End User Adoption Trends

    Michael BarnesSeptember 1, 2010

    This document provides an overview of cloud computing in China for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 33

  • For CIO Professionals

    Report:The Evolution Of Enterprise Carbon And Energy Management Software

    Spending On Enterprise Carbon And Energy Management Solutions Will Approach $1 Billion By 2013

    Daniel KraussDecember 21, 2010

    A new market of dedicated solutions that allow companies to manage their sustainability strategy is ripe to be tackled by software vendors and service providers. Forrester segments this emerging...

    • Downloads: 866
    • Rating:

  • For CIO Professionals

    Report:Cloud Computing Market Dynamics In MEA: Egypt

    Summer Hamad, Michael BarnesSeptember 1, 2010

    This document provides an overview of cloud computing in Egypt for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 15

  • For Sourcing & Vendor Management Professionals

    Report:Case Study: How The Internal Revenue Service's VMO Drove Millions In IT Cost Savings

    Patrick ConnaughtonNovember 23, 2010

    Like many private sector companies, the US Internal Revenue Service (IRS) has faced challenges achieving a centralized view of IT products and services spend across disparate requisition and contract...

    • Downloads: 344

  • For Sales Enablement Professionals

    Report:Executives' Perceptions Of Differentiation Among Suppliers: Update For 2011

    Scott SantucciFebruary 10, 2012

    Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial, ways....

    • Downloads: 9

  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: South Africa

    Michael Barnes, James EricksonSeptember 9, 2010

    This document provides an overview of cloud computing in South Africa for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and...

    • Downloads: 29

  • For Sourcing & Vendor Management Professionals

    Report:IT Buying Behavior Study Of Government-Related Customers: PRC

    Gene CaoOctober 1, 2010

    This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement from...

    • Downloads: 15

  • For CIO Professionals

    Report:China Healthcare Environment And IT Opportunity

    Dane AndersonDecember 9, 2010

    This report provides a comprehensive background of the healthcare dynamics in China in order to enable vendor strategists to address market opportunities more successfully. The report discusses the...

    • Downloads: 43

  • For CIO Professionals

    Report:Cloud Computing Market Dynamics In The Middle East And Africa (MEA): Regional Overview

    James Erickson, Michael BarnesSeptember 6, 2010

    This document provides an overview of cloud computing in the Middle East and Africa (MEA) for vendor strategists. The report will allow vendor strategists to understand cloud-related market trends...

    • Downloads: 33

  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: Turkey

    Michael Barnes, James EricksonSeptember 1, 2010

    This document provides an overview of cloud computing in Turkey for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 23
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Virtualization In Asia Pacific 2010-2011: End User Adoption Trends

    Michael Barnes, John Brand, Sanchit GogiaDecember 1, 2010

    This report provides an overview of the virtualization adoption trends in Asia Pacific, excluding Japan (APEJ) for vendor strategists. Survey data reflects over 450 interviews with CIOs, IT managers,...

    • Downloads: 28

  • For Application Development & Delivery Professionals

    Report:Balancing Custom And Packaged Apps In Your Application Portfolio Strategy

    George LawrieAugust 8, 2011

    Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...

    • Downloads: 618

  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: United Arab Emirates

    Michael Barnes, James EricksonSeptember 9, 2010

    This document provides an overview of cloud computing in the United Arab Emirates (UAE) for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

    • Downloads: 23
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: Israel

    Michael Barnes, James EricksonSeptember 1, 2010

    This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

    • Downloads: 14
    • Rating:

  • For CIO Professionals

    Report:Cloud Computing Market Dynamics In MEA: Nigeria

    James Erickson, Michael BarnesSeptember 1, 2010

    This document provides an overview of cloud computing in Nigeria for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 17
    • Rating:
 
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