George Lawrie

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.

Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

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31 results in Reports

  • George Lawrie
  • Application Development
  • For Sales Enablement Professionals

    Report:Industry Essential: Global Retail Industry

    eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe

    IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities —...

    • Downloads: 2114
  • For Application Development & Delivery Professionals

    Report:Increase Flexibility By Embracing Future Business And Technology Trends

    Vision: The Business Applications Playbook

    This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications....

    • Downloads: 1865
  • For Application Development & Delivery Professionals

    Report:The Mobile Imperative In Retail And Consumer Goods

    Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers

    Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...

    • Downloads: 1830
  • For Application Development & Delivery Professionals

    Report:Think Lean When Doing Application Portfolio Consolidation

    Packaged applications, custom-built applications, shrink-wrapped applications, and system software all share a common trait: Mergers, acquisitions, and the passage of time have allowed redundancy and...

    • Downloads: 1641
  • For Application Development & Delivery Professionals

    Report:The 10 Most Important Technology Trends In Business Application Architecture Today

    Understand These Trends To Shape Your Application Strategy

    This report enumerates the top 10 technology trends that are reshaping the nature and value proposition of business applications today and in the coming years. Application delivery leaders,...

    • Downloads: 1122
  • For Application Development & Delivery Professionals

    Report:It's Time To Tame The ERP Integration Beast

    Meeting ERP Integration Needs Inside And Outside The Enterprise

    Integration challenges are often the foremost obstacle to getting the full value from packaged enterprise resource planning (ERP) solutions. Strategies for overcoming this obstacle vary considerably...

    • Downloads: 1223
  • For Application Development & Delivery Professionals

    Report:It's Time To Clarify Your Global ERP Strategy

    As enterprise firms restructure through mergers and acquisitions and expand their global presence, they face huge IT and master data synchronization costs in supporting multiple legacy and disparate...

    • Downloads: 1183
  • For Application Development & Delivery Professionals

    Report:Use New Supply Chain Visibility Technologies To Improve Customer Service And Return On Assets

    Firms in the traded goods sector struggle with fragile and complex extended supply chains that often bring over investment in inventory without improving disappointing customer service. Application...

    • Downloads: 1118
  • For CIO Professionals

    Report:The State Of Point-Of-Sale Systems

    Retail CIOs Around The World Expect POS To Become More Strategic

    Retail IT is challenged to support new cross-channel offerings and the ability to sell services and merchandise not provided in the store itself. It also needs to support rapid innovation in...

    • Downloads: 1167
  • For CIO Professionals

    Report:Distributed Enterprise 2.0

    CIOs In Consumer-Facing, Distributed Firms Can Capitalize On Cloud Computing

    In a desperate effort to maintain the connection with fickle consumers, line-of-business executives and their allies in IT are conspiring to lower the IT drawbridge in order to deliver personalized...

    • Downloads: 942
  • For Application Development & Delivery Professionals

    Report:Balancing Custom And Packaged Apps In Your Application Portfolio Strategy

    Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...

    • Downloads: 688
  • For Application Development & Delivery Professionals

    Report:Initiate Enterprise App Consolidation To Outmaneuver Your Competition!

    IT professionals in global firms face a bewildering range of challenges around enterprise resource planning (ERP) deployment and consolidation. They have to plot a passage through the reefs of...

    • Downloads: 567
  • For Application Development & Delivery Professionals

    Report:Define The Road Map For Transforming Your App Landscape

    Road Map: The Business Applications Playbook

    Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

    • Downloads: 587
  • For Application Development & Delivery Professionals

    Report:Optimizing Your Store Architecture

    How To Determine When To Distribute Or Centralize Data And Processes

    Retail process and applications professionals face bewildering choices about how best to distribute or centralize data and functionality, given the changing relative costs and complexity of...

    • Downloads: 613
  • For Application Development & Delivery Professionals

    Report:SAP Modernization

    Modernizing The SAP Platform To Prepare For Innovation

    Almost half of Forrester clients deploy applications from SAP, investing millions to maintain them as a system of record; many of these companies are global corporations with more than $1 billion in...

    • Downloads: 482
  • For Application Development & Delivery Professionals

    Report:Delivering Custom Apps For Competitive Advantage

    Global Firms Assemble Custom Apps To Support Key Processes

    Manufacturers in mature industries such as automotive or more recently aerospace have evolved from making every component to focusing on market requirements and designing and managing "bought in"...

    • Downloads: 435
  • For Application Development & Delivery Professionals

    Report:Optimize Business Processes And Govern Transformation

    Processes: The Business Applications Playbook

    Application development and delivery (AD&D) professionals have a poor reputation among their line-of-business colleagues of being able to deliver timely, high-impact solutions. This research shows...

    • Downloads: 450
  • For Application Development & Delivery Professionals

    Report:Assess Your Readiness For Application Strategy Transformation

    Compose Your Applications Portfolio From The Outside In

    This report outlines how application development and delivery professionals (AD&D pros) working on business application strategy can determine their level of readiness for application transformation....

    • Downloads: 327
  • For Application Development & Delivery Professionals

    Report:Solvency II — What It Means To You

    With the deadline fast approaching for Solvency II compliance, global insurance firms need to take urgent action to avoid being compelled to adopt a standard model for computing their capital...

    • Downloads: 348
  • For Sourcing & Vendor Management Professionals

    Report:Insights On Oracle's Strategy From Charles Phillips

    Forrester's Take On Its Recent Meetings With Oracle's President

    Forrester met recently with Oracle President Charles E. Phillips to discuss the firm's direction and overall product strategy, with particular focus on its now broad collection of business...

    • Downloads: 256
  • For Application Development & Delivery Professionals

    Report:Brick And Mortar Retail Fights Back

    Use Store Inventory To Win, Serve, And Retain Retail Customers

    Consumers have fallen out of love with stores. They can (and do) buy anything they like online, but miss the immediacy of an in-store purchase. Amazon's formidable supply chain investments continue...

    • Downloads: 246
  • For Application Development & Delivery Professionals

    Report:Forrester's Custom Versus Packaged Apps Opportunity Assessment

    Firms need to capitalize on opportunities for digital differentiation by standardizing support for nondifferentiating processes on packages and applying their resources to the processes that offer...

    • Downloads: 26
  • For Application Development & Delivery Professionals

    Report:Software Innovation In India

    How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India

    The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

    • Downloads: 255
  • For Application Development & Delivery Professionals

    Report:Agility At Enterprise Scale

    How To Apply Agile Methodology To ERP

    Unlike custom apps, packaged apps don't require extensive requirements gathering. In fact, application development and delivery (AD&D) teams only usually gather "requirements" in the conference room...

    • Downloads: 228
  • For Application Development & Delivery Professionals

    Report:Manage Your Business Application Transformation Performance

    Performance Management: The Business Applications Playbook

    In today's digital world, business transformation often also means change in the ways of business capability provisioning. Many, if not all, transformation initiatives encompass both business as well...

    • Downloads: 166