About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.
George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.
George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.
George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.
eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe
IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities —...
Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers
Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...
Packaged applications, custom-built applications, shrink-wrapped applications, and system software all share a common trait: Mergers, acquisitions, and the passage of time have allowed redundancy and...
Well-Conceived Options For Game-Changing Technologies Will Catapult Your Perceived Value
Retail in Europe and North America is in the eye of a storm. Battered first by the fragmentation of traditional mass markets, then by the challenge of cross-channel interaction, and finally by a...
Which Technologies Should CIOs Drive To Generate Quick Returns For Shareholders?
With the global economy amid financial meltdown, retail CIOs face complex IT choices. Should they continue process improvement initiatives, upgrade their best-of-breed portfolio, or implement a...
The consumer packaged goods (CPG) industry generates revenues of more than $2 trillion annually in the US alone, and the value of global brands is truly daunting with Coca-Cola estimated to have a...
Retail CIOs Around The World Expect POS To Become More Strategic
Retail IT is challenged to support new cross-channel offerings and the ability to sell services and merchandise not provided in the store itself. It also needs to support rapid innovation in...
Most CIOs have inherited mature enterprise resource planning (ERP) implementations. As the years pass, the original implementation team disbands, retires, or dies, and the old use cases and best...
How To Defuse The Software Asset Management Time Bomb In Your Basement
As large firms place ever more critical reliance on software apps and tools, restructure through mergers and acquisitions, and outsource elements of software development and delivery, they face...
SAP-Related Inquiries To Forrester And Advice For Users
Forrester clients have long grumbled about SAP's exploitation of its leadership position providing apps to the world's largest firms, but recent changes in leadership, strategy, and services at SAP...
IT professionals in global firms face a bewildering range of challenges around enterprise resource planning (ERP) deployment and consolidation. They have to plot a passage through the reefs of...
A Move That Will Lead To Significant Change In The B2B Market
In an aggressive move, IBM has taken steps that will lead to major changes in the business-to-business (B2B) integration market. If approved, its proposed acquisition of Sterling Commerce will...
Forrester developed the request for proposal/request for information (RFP/RFI) tool based on past experience and research into the widest range of possible environmental requirements. The tool...

How Consumer Goods Value Chains Can Retain Customers Through A Recession
Empty shelves are a significant threat to brands and retailers as the economy sinks into a recession, and consumers may be tempted to buy cheaper merchandise or shop elsewhere. Yet, service levels on...
Global Firms Assemble Custom Apps To Support Key Processes
Manufacturers in mature industries such as automotive or more recently aerospace have evolved from making every component to focusing on market requirements and designing and managing "bought in"...
The Retail Technology Self-Assessment workbook can be used to evaluate retailers' strengths and weaknesses across a set of retail-centric technologies, processes, and capabilities. Retail IT...