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George Lawrie

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.


Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

Research Coverage:

CSC, Capgemini, Enterprise Resource Planning Applications (ERP), IBM, Infosys Technologies, Oracle, Packaged Applications, SAP, Salesforce, Supply Chain Management, Tata Consultancy Services (TCS), Wipro

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7 results in Reports

  • George Lawrie
  • Business Process Management (BPM)

  • For Application Development & Delivery Professionals

    Report:Topic Overview: Supply Chain Management

    Patrick Connaughton, George Lawrie, Roy WildemanSeptember 20, 2007

    Supply chain management (SCM) is the business process of managing the complex interaction of products, materials, equipment, labor, and cash as they flow through the supply chain and fulfill customer...

    • Downloads: 2257

  • For Application Development & Delivery Professionals

    Report:Increase Business Flexibility By Embracing Future Trends

    Vision: The Business Applications Playbook

    Jost Hoppermann, Paul D. Hamerman, George LawrieMay 24, 2012

    This report outlines the vision aspect of Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. It summarizes the key business...

    • Downloads: 1134
    • Rating:

  • For Application Development & Delivery Professionals

    Report:It's Time To Tame The ERP Integration Beast

    Meeting ERP Integration Needs Inside And Outside The Enterprise

    Ken Vollmer, George Lawrie, Mike GilpinMay 5, 2010

    Integration challenges are often the foremost obstacle to getting the full value from packaged enterprise resource planning (ERP) solutions. Strategies for overcoming this obstacle vary considerably...

    • Downloads: 1157

  • For Application Development & Delivery Professionals

    Report:Organize To Deliver And Manage Application Transformation

    Organization: The Business Applications Playbook

    George Lawrie, China MartensNovember 14, 2012

    This report outlines the organizational component of Forrester's solution for application development and delivery (AD&D) professionals working on business application strategy. Every firm faces a...

    • Downloads: 411
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Optimize Business Processes And Govern Transformation

    Processes: The Business Applications Playbook

    George Lawrie, China MartensJanuary 25, 2013

    Application development and delivery (AD&D) professionals have a poor reputation among their line-of-business colleagues of being able to deliver timely, high-impact solutions. This research shows...

    • Downloads: 271

  • For Application Development & Delivery Professionals

    Report:Assess Your Readiness For Application Strategy Transformation

    Assessment: The Business Applications Playbook

    George LawrieFebruary 8, 2013

    This report outlines how application development and delivery professionals (AD&D pros) working on business application strategy can determine their level of readiness for application transformation....

    • Downloads: 179

  • For Application Development & Delivery Professionals

    Report:Readiness Assessment For Application Strategy Transformation

    George LawrieFebruary 11, 2013

    This tool is a self-test to determine how ready a company is to transform its application strategy by moving away from providing cost-effective systems of record and toward driving compelling user...

    • Downloads: 25
 
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