About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.
George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.
George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.
George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.
Modernizing The SAP Platform To Prepare For Innovation
Almost half of Forrester clients deploy applications from SAP, investing millions to maintain them as a system of record; many of these companies are global corporations with more than $1 billion in...
Road Map: The Business Applications Playbook
Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

This tool is a self-test to determine how ready a company is to transform its application strategy by moving away from providing cost-effective systems of record and toward driving compelling user...
Assessment: The Business Applications Playbook
This report outlines how application development and delivery professionals (AD&D pros) working on business application strategy can determine their level of readiness for application transformation....
Processes: The Business Applications Playbook
Application development and delivery (AD&D) professionals have a poor reputation among their line-of-business colleagues of being able to deliver timely, high-impact solutions. This research shows...
Organization: The Business Applications Playbook
This report outlines the organizational component of Forrester's solution for application development and delivery (AD&D) professionals working on business application strategy. Every firm faces a...

Business Strategy: The Business Applications Playbook
This report outlines the role of business strategy in Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. Large firms are...
Vision: The Business Applications Playbook
This report outlines the vision aspect of Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. It summarizes the key business...

Global Firms Assemble Custom Apps To Support Key Processes
Manufacturers in mature industries such as automotive or more recently aerospace have evolved from making every component to focusing on market requirements and designing and managing "bought in"...
Firms need to capitalize on opportunities for digital differentiation by standardizing support for nondifferentiating processes on packages and applying their resources to the processes that offer...
Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...
The world's largest firms face mounting pressure to deliver more timely and transparent financial results that are subject to more exacting standards. As a result, they are increasingly concerned...
Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers
Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...
In the age of information transparency and short life-cycle merchandise, savvy consumers know more about merchandise characteristics, price and availability comparisons, and product reviews than do...
With the deadline fast approaching for Solvency II compliance, global insurance firms need to take urgent action to avoid being compelled to adopt a standard model for computing their capital...
Firms in the traded goods sector struggle with fragile and complex extended supply chains that often bring over investment in inventory without improving disappointing customer service. Application...
As enterprise firms restructure through mergers and acquisitions and expand their global presence, they face huge IT and master data synchronization costs in supporting multiple legacy and disparate...
To ensure a solid foundation for implementing more-sophisticated demand management or supply chain functionality, application development and delivery professionals will generally need to assess the...
How To Streamline Retail Pricing Execution
As retailers adopt more-sophisticated price planning tools to contend with more-complex assortments and more merchandise with shorter life cycles, they face practical challenges in executing their...
Forrester developed the request for proposal/request for information (RFP/RFI) tool based on past experience and research into the widest range of possible environmental requirements. The tool...

How To Defuse The Software Asset Management Time Bomb In Your Basement
As large firms place ever more critical reliance on software apps and tools, restructure through mergers and acquisitions, and outsource elements of software development and delivery, they face...
Meeting ERP Integration Needs Inside And Outside The Enterprise
Integration challenges are often the foremost obstacle to getting the full value from packaged enterprise resource planning (ERP) solutions. Strategies for overcoming this obstacle vary considerably...
SAP-Related Inquiries To Forrester And Advice For Users
Forrester clients have long grumbled about SAP's exploitation of its leadership position providing apps to the world's largest firms, but recent changes in leadership, strategy, and services at SAP...
IT professionals in global firms face a bewildering range of challenges around enterprise resource planning (ERP) deployment and consolidation. They have to plot a passage through the reefs of...
Packaged applications, custom-built applications, shrink-wrapped applications, and system software all share a common trait: Mergers, acquisitions, and the passage of time have allowed redundancy and...