George Lawrie

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.


George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

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32 results in Reports

  • George Lawrie
  • Packaged Solutions
  • Retail
  • For Application Development & Delivery Professionals

    Report:Benchmark Your Consumer Centricity In Retail And CPG

    Retail and consumer packaged goods (CPG) AD&D professionals have to help their stakeholders to drive actionable insight from a wide range of solutions and external agency services, such as those for...

    • Downloads: 61
  • For eBusiness & Channel Strategy Professionals

    Report:Retool Your Operations To Enable Store Fulfillment

    Shipping Products From Stores Drives Incremental Revenue But With Added Complexity

    Store fulfillment programs have propelled omnichannel integration efforts to be center stage for eBusinesses. Retailers are no longer debating the benefits of store fulfillment — instead, the...

    • Downloads: 143
  • For eBusiness & Channel Strategy Professionals

    Report:Why Every Online Retailer Should "Ship-From-Store"

    Revenue, Customer Experience, And Margin Gains Await Retailers That Have The Vision To Seize This Strategic Opportunity

    Amazon is intensifying the online battle across many fronts, including the construction of new distribution centers designed to get orders to the customer as quickly and cheaply as possible....

    • Downloads: 392
  • For Application Development & Delivery Professionals

    Report:Brick And Mortar Retail Fights Back

    Use Store Inventory To Win, Serve, And Retain Retail Customers

    Consumers have fallen out of love with stores. They can (and do) buy anything they like online, but miss the immediacy of an in-store purchase. Amazon's formidable supply chain investments continue...

    • Downloads: 243
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Retail Planning Solutions, Q2 2014

    The 10 Providers That Matter Most And How They Stack Up

    Retailers' profitability has always depended on the ability to turn inventory fast, since inventory is the principal asset on their balance sheets. Nothing influences inventory turn as much as...

    • Downloads: 312
  • For Application Development & Delivery Professionals

    Report:Retool Your Retail Applications To Thrive On Digital Disruption

    Use Advanced Merchandising And Planning To Steer A New Course

    Application development and delivery (AD&D) professionals in retail must contend with established categories of packaged apps for store operations, eCommerce, supply chain, and loyalty. But most...

    • Downloads: 371
  • For Application Development & Delivery Professionals

    Report:Balancing Custom And Packaged Apps In Your Application Portfolio Strategy

    Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...

    • Downloads: 687
  • For Application Development & Delivery Professionals

    Report:The Mobile Imperative In Retail And Consumer Goods

    Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers

    Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...

    • Downloads: 1829
  • For Application Development & Delivery Professionals

    Report:Execution Empowerment Opportunity Assessment

    In the age of information transparency and short life-cycle merchandise, savvy consumers know more about merchandise characteristics, price and availability comparisons, and product reviews than do...

    • Downloads: 9
  • For Application Development & Delivery Professionals

    Report:Hands-On Retail Pricing Execution

    How To Streamline Retail Pricing Execution

    As retailers adopt more-sophisticated price planning tools to contend with more-complex assortments and more merchandise with shorter life cycles, they face practical challenges in executing their...

    • Downloads: 537
  • For Sales Enablement Professionals

    Report:Industry Essential: Consumer Packaged Goods Industry

    The consumer packaged goods (CPG) industry generates revenues of more than $2 trillion annually in the US alone, and the value of global brands is truly daunting with Coca-Cola estimated to have a...

    • Downloads: 1253
  • For CIO Professionals

    Report:Retail CIOs: Prepare For Retail 2020

    Well-Conceived Options For Game-Changing Technologies Will Catapult Your Perceived Value

    Retail in Europe and North America is in the eye of a storm. Battered first by the fragmentation of traditional mass markets, then by the challenge of cross-channel interaction, and finally by a...

    • Downloads: 1390
  • For CIO Professionals

    Report:Retail Technology Self-Assessment Workbook

    The Retail Technology Self-Assessment workbook can be used to evaluate retailers' strengths and weaknesses across a set of retail-centric technologies, processes, and capabilities. Retail IT...

    • Downloads: 19
  • For CIO Professionals

    Report:CIOs: Suggest Pricing And Promotions Technology To Drive Value

    Firms — like banks or retailers — that provide services or merchandise in different locations are struggling to respond to consumers that are now much more price-conscious thanks to the...

    • Downloads: 704
  • For Application Development & Delivery Professionals

    Report:Filling The Store Labor Productivity Gap

    How Can Retailers Deploy Technologies That Boost Store Labor Productivity?

    Labor costs run at between 10% and 13.5% of retailers' revenues, but store labor workload is soaring to accommodate more product introductions and promotions. At the same time, store associates must...

    • Downloads: 434
  • For CIO Professionals

    Report:Retail Technology Investment Priorities

    Which Technologies Should CIOs Drive To Generate Quick Returns For Shareholders?

    With the global economy amid financial meltdown, retail CIOs face complex IT choices. Should they continue process improvement initiatives, upgrade their best-of-breed portfolio, or implement a...

    • Downloads: 1218
  • For Application Development & Delivery Professionals

    Report:Planning Your Merchandising Makeover

    Merchandising Planning Initiatives Put Consumer Service At The Center Of Retail Planning Processes

    Retailers face an uncertain future with merchandising processes, the key factor in their differentiation, in some disarray. Over the next three years, a minority already plans a massive overhaul...

    • Downloads: 704
  • For Application Development & Delivery Professionals

    Report:Use Master Scheduling To Drive Service Levels

    How Consumer Goods Value Chains Can Retain Customers Through A Recession

    Empty shelves are a significant threat to brands and retailers as the economy sinks into a recession, and consumers may be tempted to buy cheaper merchandise or shop elsewhere. Yet, service levels on...

    • Downloads: 460
  • For Application Development & Delivery Professionals

    Report:Case Study: C&S Wholesale Adopts Collaborative Demand Forecasting

    C&S Wholesale Grocers, the second-largest food wholesaler in North America, faced serious problems in servicing supermarket demand in more than 2 million item location combinations. Drowning in a...

    • Downloads: 304
  • For Application Development & Delivery Professionals

    Report:The Franchise Network Apps Portfolio

    Which Apps Should Be Standardized In A Retail Franchise?

    Retailers that face recession in home markets and lack cash to expand look to franchising as a source of growth. To ensure brand consistency, they need to provide some apps support to franchisees,...

    • Downloads: 176
  • For Application Development & Delivery Professionals

    Report:The Consumer Centricity IT Road Map

    Plan For Process Overhaul And Data Management Redesign

    Consumer-facing firms like retailers and banks agree that they must offer merchandise and services that are much more in tune with their customers' needs. To do this, they must pay rigorous attention...

    • Downloads: 631
  • For Application Development & Delivery Professionals

    Report:Optimizing Your Store Architecture

    How To Determine When To Distribute Or Centralize Data And Processes

    Retail process and applications professionals face bewildering choices about how best to distribute or centralize data and functionality, given the changing relative costs and complexity of...

    • Downloads: 612
  • For Application Development & Delivery Professionals

    Report:Retail Foundation Data

    How To Maintain And Exploit Quality Merchandise And Location Data

    Given the vastly expanded choice and market transparency, retailers are becoming increasingly dependent on merchandise data to add value to their unique selling proposition. Retailers need to hone...

    • Downloads: 635
  • For Sales Enablement Professionals

    Report:Industry Essential: Global Retail Industry

    eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe

    IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities —...

    • Downloads: 2114
  • For Application Development & Delivery Professionals

    Report:Retail Multichannel IT Road Map

    How Can Retail IT Support Multichannel Trading Without Ripping And Replacing Everything?

    While many retailers still trade via isolated channels, sometimes even referring to the online channel as "store 999," consumers demand a complete shopping experience across channels that includes...

    • Downloads: 1604