About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.
George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.
George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.
George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.
Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...
Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers
Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...
In the age of information transparency and short life-cycle merchandise, savvy consumers know more about merchandise characteristics, price and availability comparisons, and product reviews than do...
How To Streamline Retail Pricing Execution
As retailers adopt more-sophisticated price planning tools to contend with more-complex assortments and more merchandise with shorter life cycles, they face practical challenges in executing their...
The consumer packaged goods (CPG) industry generates revenues of more than $2 trillion annually in the US alone, and the value of global brands is truly daunting with Coca-Cola estimated to have a...
Retail line-of-business executives know that technology plays a central role in helping to deliver improved customer service with increased margin. They look to CIOs to push what were once purely...
Well-Conceived Options For Game-Changing Technologies Will Catapult Your Perceived Value
Retail in Europe and North America is in the eye of a storm. Battered first by the fragmentation of traditional mass markets, then by the challenge of cross-channel interaction, and finally by a...
The Retail Technology Self-Assessment workbook can be used to evaluate retailers' strengths and weaknesses across a set of retail-centric technologies, processes, and capabilities. Retail IT...
Firms — like banks or retailers — that provide services or merchandise in different locations are struggling to respond to consumers that are now much more price-conscious thanks to the...
How Can Retailers Deploy Technologies That Boost Store Labor Productivity?
Labor costs run at between 10% and 13.5% of retailers' revenues, but store labor workload is soaring to accommodate more product introductions and promotions. At the same time, store associates must...
Which Technologies Should CIOs Drive To Generate Quick Returns For Shareholders?
With the global economy amid financial meltdown, retail CIOs face complex IT choices. Should they continue process improvement initiatives, upgrade their best-of-breed portfolio, or implement a...
Merchandising Planning Initiatives Put Consumer Service At The Center Of Retail Planning Processes
Retailers face an uncertain future with merchandising processes, the key factor in their differentiation, in some disarray. Over the next three years, a minority already plans a massive overhaul...
How Consumer Goods Value Chains Can Retain Customers Through A Recession
Empty shelves are a significant threat to brands and retailers as the economy sinks into a recession, and consumers may be tempted to buy cheaper merchandise or shop elsewhere. Yet, service levels on...
C&S Wholesale Grocers, the second-largest food wholesaler in North America, faced serious problems in servicing supermarket demand in more than 2 million item location combinations. Drowning in a...
Which Apps Should Be Standardized In A Retail Franchise?
Retailers that face recession in home markets and lack cash to expand look to franchising as a source of growth. To ensure brand consistency, they need to provide some apps support to franchisees,...
How To Maintain And Exploit Quality Merchandise And Location Data
Given the vastly expanded choice and market transparency, retailers are becoming increasingly dependent on merchandise data to add value to their unique selling proposition. Retailers need to hone...
Plan For Process Overhaul And Data Management Redesign
Consumer-facing firms like retailers and banks agree that they must offer merchandise and services that are much more in tune with their customers' needs. To do this, they must pay rigorous attention...
How To Determine When To Distribute Or Centralize Data And Processes
Retail process and applications professionals face bewildering choices about how best to distribute or centralize data and functionality, given the changing relative costs and complexity of...
eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe
IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities —...
How Can Retail IT Support Multichannel Trading Without Ripping And Replacing Everything?
While many retailers still trade via isolated channels, sometimes even referring to the online channel as "store 999," consumers demand a complete shopping experience across channels that includes...
Should Retailers Prolong Their Best-Of-Breed Strategy Or Adopt An Enterprise Suite?
Retailer process and applications professionals face mounting costs for adapting their portfolios of legacy point solutions to support interactions with consumers across channels and manage more...
Retailers continue to struggle with promotion execution and face hefty financial consequences, including skyrocketing administrative costs, misspent funds, and sales cannibalization. To help, an...
To implement demand management effectively, firms must not only forecast demand but also fine-tune and shape demand across hundreds of interrelated items with appropriate pricing, markdowns, and...
Retailers can use demand management to maintain a lead even in fragmented markets with limited barriers to entry. We spoke with Just Group leaders to find out how judicious use of demand profiling,...
A leading grocery chain used physical reorganization, reassignment of responsibility for inventory, and a deeper understanding of the relationship between service levels and inventory to tackle...