About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.
George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.
George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.
George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.
Road Map: The Business Applications Playbook
Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

This tool is a self-test to determine how ready a company is to transform its application strategy by moving away from providing cost-effective systems of record and toward driving compelling user...
Assessment: The Business Applications Playbook
This report outlines how application development and delivery professionals (AD&D pros) working on business application strategy can determine their level of readiness for application transformation....
Processes: The Business Applications Playbook
Application development and delivery (AD&D) professionals have a poor reputation among their line-of-business colleagues of being able to deliver timely, high-impact solutions. This research shows...
Organization: The Business Applications Playbook
This report outlines the organizational component of Forrester's solution for application development and delivery (AD&D) professionals working on business application strategy. Every firm faces a...

Business Strategy: The Business Applications Playbook
This report outlines the role of business strategy in Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. Large firms are...
Vision: The Business Applications Playbook
This report outlines the vision aspect of Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. It summarizes the key business...

Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...
Firms need to capitalize on opportunities for digital differentiation by standardizing support for nondifferentiating processes on packages and applying their resources to the processes that offer...
The world's largest firms face mounting pressure to deliver more timely and transparent financial results that are subject to more exacting standards. As a result, they are increasingly concerned...
Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers
Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...
With the deadline fast approaching for Solvency II compliance, global insurance firms need to take urgent action to avoid being compelled to adopt a standard model for computing their capital...
Firms in the traded goods sector struggle with fragile and complex extended supply chains that often bring over investment in inventory without improving disappointing customer service. Application...
As enterprise firms restructure through mergers and acquisitions and expand their global presence, they face huge IT and master data synchronization costs in supporting multiple legacy and disparate...
Forrester developed the request for proposal/request for information (RFP/RFI) tool based on past experience and research into the widest range of possible environmental requirements. The tool...

Meeting ERP Integration Needs Inside And Outside The Enterprise
Integration challenges are often the foremost obstacle to getting the full value from packaged enterprise resource planning (ERP) solutions. Strategies for overcoming this obstacle vary considerably...
SAP-Related Inquiries To Forrester And Advice For Users
Forrester clients have long grumbled about SAP's exploitation of its leadership position providing apps to the world's largest firms, but recent changes in leadership, strategy, and services at SAP...
IT professionals in global firms face a bewildering range of challenges around enterprise resource planning (ERP) deployment and consolidation. They have to plot a passage through the reefs of...
Packaged applications, custom-built applications, shrink-wrapped applications, and system software all share a common trait: Mergers, acquisitions, and the passage of time have allowed redundancy and...
Firms — like banks or retailers — that provide services or merchandise in different locations are struggling to respond to consumers that are now much more price-conscious thanks to the...
Merchandising Planning Initiatives Put Consumer Service At The Center Of Retail Planning Processes
Retailers face an uncertain future with merchandising processes, the key factor in their differentiation, in some disarray. Over the next three years, a minority already plans a massive overhaul...
How To Determine When To Distribute Or Centralize Data And Processes
Retail process and applications professionals face bewildering choices about how best to distribute or centralize data and functionality, given the changing relative costs and complexity of...
eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe
IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities —...