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George Lawrie

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Previous Work Experience

George was a senior analyst at Forrester Research from January 2003 to November 2005, publishing and advising clients on consumer goods value chain topics. Prior to joining Forrester, his 20-year IT career included senior implementation and customer service, product management, and business development roles in firms such as MSA, Digital, SSA, and Mapics. Prior to rejoining Forrester in April 2007, he was general manager in one of BT's enterprises, building a portfolio of convergence applications and services for large enterprises.


Education

George has a bachelor's degree in economics from Exeter University and a master's degree in operational research from Warwick University Business School. George has been the architect and lead implementer for global ERP, supply chain, and financial implementations for multinationals operating in B2C and B2B markets. He holds APICS CPIM certification and is a Goldratt Institute-certified Jonah. He is a CIMA-qualified accountant and a certified management consultant. He is member by examination and professional experience of the Chartered Institute of Marketing and of the British Computer Society.

Research Coverage:

CSC, Capgemini, Enterprise Resource Planning Applications (ERP), IBM, Infosys Technologies, Oracle, Packaged Applications, SAP, Salesforce, Supply Chain Management, Tata Consultancy Services (TCS), Wipro

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10 results in Reports

  • George Lawrie
  • Forrsights For Business Technology

  • For Application Development & Delivery Professionals

    Report:Increase Business Flexibility By Embracing Future Trends

    Vision: The Business Applications Playbook

    Jost Hoppermann, Paul D. Hamerman, George LawrieMay 24, 2012

    This report outlines the vision aspect of Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. It summarizes the key business...

    • Downloads: 1140
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Delivering Custom Apps For Competitive Advantage

    Global Firms Assemble Custom Apps To Support Key Processes

    George LawrieAugust 10, 2011

    Manufacturers in mature industries such as automotive or more recently aerospace have evolved from making every component to focusing on market requirements and designing and managing "bought in"...

    • Downloads: 415

  • For Application Development & Delivery Professionals

    Report:Balancing Custom And Packaged Apps In Your Application Portfolio Strategy

    George LawrieAugust 8, 2011

    Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...

    • Downloads: 618

  • For Application Development & Delivery Professionals

    Report:The Mobile Imperative In Retail And Consumer Goods

    Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers

    George LawrieMarch 23, 2011

    Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...

    • Downloads: 1706

  • For Application Development & Delivery Professionals

    Report:It's Time To Clarify Your Global ERP Strategy

    George LawrieOctober 19, 2010

    As enterprise firms restructure through mergers and acquisitions and expand their global presence, they face huge IT and master data synchronization costs in supporting multiple legacy and disparate...

    • Downloads: 1091

  • For Application Development & Delivery Professionals

    Report:Think Lean When Doing Application Portfolio Consolidation

    Phil Murphy, George LawrieJanuary 6, 2010

    Packaged applications, custom-built applications, shrink-wrapped applications, and system software all share a common trait: Mergers, acquisitions, and the passage of time have allowed redundancy and...

    • Downloads: 1558

  • For Sales Enablement Professionals

    Report:Industry Essential: Consumer Packaged Goods Industry

    George LawrieDecember 28, 2009

    The consumer packaged goods (CPG) industry generates revenues of more than $2 trillion annually in the US alone, and the value of global brands is truly daunting with Coca-Cola estimated to have a...

    • Downloads: 1171

  • For CIO Professionals

    Report:Retail CIOs: Prepare For Retail 2020

    Well-Conceived Options For Game-Changing Technologies Will Catapult Your Perceived Value

    George LawrieAugust 10, 2009

    Retail in Europe and North America is in the eye of a storm. Battered first by the fragmentation of traditional mass markets, then by the challenge of cross-channel interaction, and finally by a...

    • Downloads: 1324

  • For CIO Professionals

    Report:Retail Technology Investment Priorities

    Which Technologies Should CIOs Drive To Generate Quick Returns For Shareholders?

    George LawrieApril 1, 2009

    With the global economy amid financial meltdown, retail CIOs face complex IT choices. Should they continue process improvement initiatives, upgrade their best-of-breed portfolio, or implement a...

    • Downloads: 1170

  • For Sales Enablement Professionals

    Report:Industry Essential: Global Retail Industry

    eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe

    George LawrieAugust 13, 2008

    IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities —...

    • Downloads: 2064
 
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