Forrester Research : Webinar : Getting From Good To Great: How To Create A Winning B2B Tech Social Marketing Strategy

FOR Marketing Leadership PROFESSIONALS

WEBINAR: Getting From Good To Great: How To Create A Winning B2B Tech Social Marketing Strategy

Wednesday, July 11, 2012
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Presented by Kim Celestre

Categories: B2B Marketing, Listening Platforms, Marketing Organization & Culture, Community Management, Interactive Marketing Strategy and Process, Social Marketing, B2B eCommerce, Branding, Social Media, eCommerce, Media Buying, Media Mix, Marketing & Strategy...(More)(Less)6

DESCRIPTION

The B2B tech marketer's digital playing field has dramatically changed. Tech marketers face the challenge of how to effectively engage with buyers in an online environment that has become increasingly crowded as more companies use social media to compete for a piece of their buyers' dwindling attention spans.

Agenda:

B2B tech marketers will learn to address this challenge and create a "great" customer-centric social marketing strategy by:

Using Forrester's 2012 Social Technographics for B2B Business Technology Buyers.
Selecting influential social marketing tactics.
Considering online communities to effectively engage with buyers.
Exploring best practices from B2B companies.