Why Read This
Mobile strategies fail when firms approach them as purely technology solutions or marketing initiatives without clear business objectives and stakeholder support. Having a documented strategic plan that all stakeholders — marketing, eBusiness and channel strategy, and IT — agree on can make the difference. This report is derived from "A Systematic Approach To Mobile Strategy," published on May 10, 2012, and is intended specifically for digital banking strategy teams. It forms part of our mobile banking strategy playbook and is a how-to guide for creating that strategic plan using Forrester's POST — people, objectives, strategy, technology — framework.