For eBusiness & Channel Strategy Professionals

Getting Mobile Banking Strategy Right – A POST Report

    Why Read This Report

    Mobile strategies fail when firms approach them as purely technology solutions or marketing initiatives without clear business objectives and stakeholder support. Having a documented strategic plan that all stakeholders — marketing, eBusiness and channel strategy, and IT — agree on can make the difference. This report is derived from "A Systematic Approach To Mobile Strategy," published on May 10, 2012, and is intended specifically for digital banking strategy teams. It forms part of our mobile banking strategy playbook and is a how-to guide for creating that strategic plan using Forrester's POST — people, objectives, strategy, technology — framework.
    US $ 499
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.

    TABLE OF CONTENTS

    • Banks Need A Strategic Plan For Mobile Banking
    • Take A Systematic Approach To Define Your Strategic Plan
    • RECOMMENDATIONS

      Take Nothing For Granted: Anticipate Your Failures
    • Supplemental Material
    • Related Research Documents