Gina Sverdlov

Analyst serving Customer Insights PROFESSIONALS

As a consumer insights analyst at Forrester Research, Gina focuses on consumer technology usage and adoption, retail habits, and online behaviors. She works extensively with Forrester's Consumer Technographics® data to understand the role that technology plays in consumers' lives and advises companies on marketing strategies that cater to consumers' rapidly changing preferences and behaviors. Gina’s research agenda focuses on consumer trends, quantitative market research techniques, behavioral economics for market insights, and the merging of market insights and behavioral data. As she has a quantitative background, Gina uses innovative consumer analytics techniques that provide her clients with actionable insights. She helps Forrester clients map their customer journey, segment their customers, and understand the drivers of purchase and loyalty.

Previous Work Experience

Before working as a consumer insights analyst, Gina was a senior strategic analyst at Mullen advertising. At Mullen, Gina provided the strategic and analytical support to solve business challenges, identify market-sizing opportunities, and frame positioning and communication strategy. She served several clients across many industries, including JetBlue, Qwest, and the Department of Defense. Her focus at Mullen included customer relationship management (CRM) strategy and implementation, media mix optimization, quantitative modeling, and conjoint analysis.

Prior to Mullen, Gina worked as a consultant at IHS Global Insight, an economic research and consulting firm. At IHS Global Insight, Gina worked in the consulting division to provide market insights and economic analysis to clients in numerous industries including construction, chemicals, durable goods, and finance. During her time at IHS Global Insight, Gina focused on demand modeling, forecasting, and scenario planning.


Education

Gina graduated with high honors from the University of California, Santa Barbara, earning a B.A. in business economics and global studies. She also holds an M.A. in economics from Boston University.

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  • Andre Kindness
  • For Infrastructure & Operations Professionals

    Blog:Juniper: Reading The Writing On The Wall

    Like the polar ice caps, the traditional edge of the network — supporting desktops, printers, APs, VoIP phones — is eroding and giving way to a virtual edge. With the thawing of IT...

    • For Infrastructure & Operations Professionals

      Report:Optimize IT Infrastructure Around Key Workloads

      Landscape: The IT Infrastructure Playbook

      The inside-out approach of engineers focused on technology for its own sake must stop: Your business cares about outcomes and holistic services, not server, storage, and network technologies. For too...

      • Downloads: 496
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Virtual Network Infrastructure

      Orchestrating The Right Services For Each User Requires I&O To Invest In A Scalable, Secure, Shared, Simplified, And Standardized Network Infrastructure

      Server virtualization started a chain reaction that is transforming infrastructure and operations (I&O). Your network infrastructure isn't immune, but the reaction has been delayed. Current...

      • Downloads: 690
    • For Infrastructure & Operations Professionals

      Charts & Figures:Not All Networking Tools Provide Functionality As Defined By Forrester's APM Model

    • For Infrastructure & Operations Professionals

      Blog:Part 2: Three FUD Statements I&O Managers Use Not To Implement Standards-Based Networking

      Carrying on from my thoughts in Part 1:  It’s time to start deploying purely standards-based infrastructure outside the data center; data center protocols are just starting to be created...

      • For Infrastructure & Operations Professionals

        Blog:You Forgot The Network On Your Journey To The Cloud

        Is it me, or does the network industry remind you of Revenge of the Nerds? Networking was cast aside in the cloud revolution, but now companies are learning -- the painful way – what a mistakes...

        • For Infrastructure & Operations Professionals

          Report:The Data Center Network Evolution: Five Reasons This Isn't Your Dad's Network

          Look To Virtual Switches, Virtual I/O, Meshed Networks, And Automation To Maximize Your New Data Center Investment

          Infrastructure and operations (I&O) teams are facing a difficult challenge in the data center: tossing out the rules of networking architecture. After years of just "throwing bandwidth" at the...

          • Downloads: 1100
        • For Infrastructure & Operations Professionals

          Blog:Détente In The Networking War Signals A New Area Of Choice For I&O

          I almost fell out of my chair a week ago Friday when HP posted a link to an overview of the Cisco Fabric Extender for HP BladeSystem. If it hadn’t been for tweets by Cisco, HP’s...

          • For Infrastructure & Operations Professionals

            Tool:Forrester Wave™: Data Center Networking, Q1 '13

          • For Infrastructure & Operations Professionals

            Client Inquiry:Virtual Desktop Infrastructure

            We're interested in the implications and impacts of deploying IPv6. In particular, we would like to know what happens when an IPv6 packet is received at our firewall if we're not configured to route...

            • For Infrastructure & Operations Professionals

              Report:Focus Your Network Strategy On User Experience, Not Application Delivery

              To Remain Business-Relevant, I&O Managers Need A New Network Architecture

              Networking isn't about applications or technology — it's about users. The business pressure to consolidate IT, support empowered users, and provide customized experiences to customers is...

              • Downloads: 955
            • For Infrastructure & Operations Professionals

              Report:How I&O Can Create A Wireless User Experience Network

              Part 2 In A Two-Part Collection On Why I&O Managers Need To Focus Wireless Deployments On The User

              In part 1 of this series, Forrester explained why I&O managers should look to deploy a wireless user experience network (uXn). A uXn can be characterized as a multistage problem-solving process that...

              • Downloads: 298
            • For Infrastructure & Operations Professionals

              Blog:SMARTnet Is Dead! Long Live The Lifetime Warranty!

              Just kidding, Cisco’s SMARTnet isn’t dead, but I&O managers have a new warranty for networking hardware: free hardware replacement, bug fixes, and tech support. Basically,...

              • For Infrastructure & Operations Professionals

                Report:The Forrester Wave™: Data Center Networking Hardware, Q1 2013

                Distinct Competencies Separate The Core Vendors

                In Forrester's 85-criteria evaluation of vendors that offered data networking solutions, Forrester identified eight significant solution providers in this category — Alcatel-Lucent, Arista...

                • Downloads: 494
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              • For Infrastructure & Operations Professionals

                Report:Market Overview: Data Center Networking Solutions, Q1 2012

                The Data Center Networking Solutions Mimic I&O's Virtualization Maturity

                Over the past year, infrastructure and operations (I&O) professionals have focused their enterprise networking efforts on readying network infrastructure to support virtualization, consolidation,...

                • Downloads: 792
              • For Infrastructure & Operations Professionals

                Blog:Don’t Underestimate The Value Of Information, Documentation, And Expertise!

                With all the articles written about IPv4 addresses running out, Forrester’s phone lines are lit up like a Christmas tree. Clients are asking what they should do, who they should engage, and...

                • For Infrastructure & Operations Professionals

                  Report:Networking Predictions For 2013

                  Networking's Renaissance Breaks Down The Technology Silos And Introduces Teamwork

                  As infrastructure & operations (I&O) leaders move aggressively to execute on their private cloud plans, they've run headlong into growing frictions between networking professionals and the rest of...

                  • Downloads: 1043
                  • Comments: 1
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                • For Infrastructure & Operations Professionals

                  Client Inquiry:Are There Many Large, Global Companies That Are Deploying Voice Over Wi-Fi?

                  Are there many large, global companies that are deploying voice over Wi-Fi, and if so, are they deploying 802.11n in the 5 GHz frequency to support current and future voice deployments and leaving...

                  • For Infrastructure & Operations Professionals

                    Report:An Infrastructure Can Only Be As Efficient As DNS, DHCP, And IP Address Management

                    I&O Should Focus Its Energies On DDI Operations, Not Development

                    When was the last time you heard of a company building its own personal computers for its employees? Cobbling together hard drives, CPUs, memory, and operating systems is not cost-effective or a core...

                    • Downloads: 425
                  • For Infrastructure & Operations Professionals

                    Report:Opening New Doors With IPv6

                    Identify The Business Benefits Of IPv6 And Break Deployments Into Three Areas

                    What's different between electric cars, flux capacitors, and IPv6? Absolutely nothing! They're all hyped technologies that have yet to come to full fruition. For IPv6, that's about to change. The...

                    • Downloads: 572
                  • For Infrastructure & Operations Professionals

                    Blog:Extending The Best Practices From The Data Center To The Campus

                    Last week Vendor X was briefing me on a set of new switches. The projector started rolling with a nice webconference slide deck and a voiceover highlighting customer requirements. It wasn’t...

                    • For Infrastructure & Operations Professionals

                      Blog:What Is The Cost Of Being Blind, Insecure, And Unmanaged?

                      With the increased presence of business principles within the IT arena, I get a lot of inquiries from  Infrastructure & Operations Professionals who are trying to figure out how to justify their...

                      • For Infrastructure & Operations Professionals

                        Blog:Rating: Hold - Stormy Waters Continue To Toss The Minnow: HP Networking

                        The other day I was just reminiscing with a friend who works at HP about all the good times I had there with my ProCurve family.  When I left for a once in lifetime opportunity, I had so much...

                        • For Infrastructure & Operations Professionals

                          Client Inquiry:Voice Over Wi-Fi

                          Are there many large, global companies that are deploying voice over Wi-Fi, and if so, are they deploying 802.11n in the 5 GHz frequency to support current and future voice deployments and leaving...

                          • For Infrastructure & Operations Professionals

                            Report:Source Your Network Architecture From A Strategic Partner

                            Dual-Sourcing Your Network Just Results In Low-Cost, Low-Value Infrastructure

                            Over the past few years in the networking industry, various vendors have claimed they offer clients a choice where there was none before. Really?! Over the past eight years, the networking industry...

                            • Downloads: 425
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                          • For Infrastructure & Operations Professionals

                            Blog:SDN, Cloud, And Automation Need A Controller, System, And Sensor

                            After Hurricane Sandy forced the closure of the NYSE, the market opened up a week ago Wednesday morning with Riverbed’s stock price plunging 20%, while some financial analysts...

                             
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