About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

As a consumer insights analyst at Forrester Research, Gina focuses on consumer technology usage and adoption, retail habits, and online behaviors. She works extensively with Forrester's Consumer Technographics® data to understand the role that technology plays in consumers' lives and advises companies on marketing strategies that cater to consumers' rapidly changing preferences and behaviors. Gina’s research agenda focuses on consumer trends, quantitative market research techniques, behavioral economics for market insights, and the merging of market insights and behavioral data. As she has a quantitative background, Gina uses innovative consumer analytics techniques that provide her clients with actionable insights. She helps Forrester clients map their customer journey, segment their customers, and understand the drivers of purchase and loyalty.
Before working as a consumer insights analyst, Gina was a senior strategic analyst at Mullen advertising. At Mullen, Gina provided the strategic and analytical support to solve business challenges, identify market-sizing opportunities, and frame positioning and communication strategy. She served several clients across many industries, including JetBlue, Qwest, and the Department of Defense. Her focus at Mullen included customer relationship management (CRM) strategy and implementation, media mix optimization, quantitative modeling, and conjoint analysis.
Prior to Mullen, Gina worked as a consultant at IHS Global Insight, an economic research and consulting firm. At IHS Global Insight, Gina worked in the consulting division to provide market insights and economic analysis to clients in numerous industries including construction, chemicals, durable goods, and finance. During her time at IHS Global Insight, Gina focused on demand modeling, forecasting, and scenario planning.
Gina graduated with high honors from the University of California, Santa Barbara, earning a B.A. in business economics and global studies. She also holds an M.A. in economics from Boston University.
Like the polar ice caps, the traditional edge of the network — supporting desktops, printers, APs, VoIP phones — is eroding and giving way to a virtual edge. With the thawing of IT...
Landscape: The IT Infrastructure Playbook
The inside-out approach of engineers focused on technology for its own sake must stop: Your business cares about outcomes and holistic services, not server, storage, and network technologies. For too...

Orchestrating The Right Services For Each User Requires I&O To Invest In A Scalable, Secure, Shared, Simplified, And Standardized Network Infrastructure
Server virtualization started a chain reaction that is transforming infrastructure and operations (I&O). Your network infrastructure isn't immune, but the reaction has been delayed. Current...

Carrying on from my thoughts in Part 1: It’s time to start deploying purely standards-based infrastructure outside the data center; data center protocols are just starting to be created...
Is it me, or does the network industry remind you of Revenge of the Nerds? Networking was cast aside in the cloud revolution, but now companies are learning -- the painful way – what a mistakes...
Look To Virtual Switches, Virtual I/O, Meshed Networks, And Automation To Maximize Your New Data Center Investment
Infrastructure and operations (I&O) teams are facing a difficult challenge in the data center: tossing out the rules of networking architecture. After years of just "throwing bandwidth" at the...
I almost fell out of my chair a week ago Friday when HP posted a link to an overview of the Cisco Fabric Extender for HP BladeSystem. If it hadn’t been for tweets by Cisco, HP’s...
We're interested in the implications and impacts of deploying IPv6. In particular, we would like to know what happens when an IPv6 packet is received at our firewall if we're not configured to route...
To Remain Business-Relevant, I&O Managers Need A New Network Architecture
Networking isn't about applications or technology — it's about users. The business pressure to consolidate IT, support empowered users, and provide customized experiences to customers is...
Part 2 In A Two-Part Collection On Why I&O Managers Need To Focus Wireless Deployments On The User
In part 1 of this series, Forrester explained why I&O managers should look to deploy a wireless user experience network (uXn). A uXn can be characterized as a multistage problem-solving process that...
Just kidding, Cisco’s SMARTnet isn’t dead, but I&O managers have a new warranty for networking hardware: free hardware replacement, bug fixes, and tech support. Basically,...
Distinct Competencies Separate The Core Vendors
In Forrester's 85-criteria evaluation of vendors that offered data networking solutions, Forrester identified eight significant solution providers in this category — Alcatel-Lucent, Arista...

The Data Center Networking Solutions Mimic I&O's Virtualization Maturity
Over the past year, infrastructure and operations (I&O) professionals have focused their enterprise networking efforts on readying network infrastructure to support virtualization, consolidation,...
With all the articles written about IPv4 addresses running out, Forrester’s phone lines are lit up like a Christmas tree. Clients are asking what they should do, who they should engage, and...
Networking's Renaissance Breaks Down The Technology Silos And Introduces Teamwork
As infrastructure & operations (I&O) leaders move aggressively to execute on their private cloud plans, they've run headlong into growing frictions between networking professionals and the rest of...

Are there many large, global companies that are deploying voice over Wi-Fi, and if so, are they deploying 802.11n in the 5 GHz frequency to support current and future voice deployments and leaving...
I&O Should Focus Its Energies On DDI Operations, Not Development
When was the last time you heard of a company building its own personal computers for its employees? Cobbling together hard drives, CPUs, memory, and operating systems is not cost-effective or a core...
Identify The Business Benefits Of IPv6 And Break Deployments Into Three Areas
What's different between electric cars, flux capacitors, and IPv6? Absolutely nothing! They're all hyped technologies that have yet to come to full fruition. For IPv6, that's about to change. The...
Last week Vendor X was briefing me on a set of new switches. The projector started rolling with a nice webconference slide deck and a voiceover highlighting customer requirements. It wasn’t...
With the increased presence of business principles within the IT arena, I get a lot of inquiries from Infrastructure & Operations Professionals who are trying to figure out how to justify their...
The other day I was just reminiscing with a friend who works at HP about all the good times I had there with my ProCurve family. When I left for a once in lifetime opportunity, I had so much...
Are there many large, global companies that are deploying voice over Wi-Fi, and if so, are they deploying 802.11n in the 5 GHz frequency to support current and future voice deployments and leaving...
Dual-Sourcing Your Network Just Results In Low-Cost, Low-Value Infrastructure
Over the past few years in the networking industry, various vendors have claimed they offer clients a choice where there was none before. Really?! Over the past eight years, the networking industry...

After Hurricane Sandy forced the closure of the NYSE, the market opened up a week ago Wednesday morning with Riverbed’s stock price plunging 20%, while some financial analysts...