Director, Online and Direct Marketing
Ginny Long is the Director of Online and Direct Marketing for Moen, managing a team of more than 15 employees and contractors responsible for the development of strategies across its website, online advertising, paid and organic search, email marketing, and direct marketing. Prior to this role, she was the Director of Public Affairs and Web Marketing, a role that encompassed internal communication and public relations in addition to what was a developing digital and web presence. She has been a critical champion for online marketing and has driven Moen's strategic vision for digital best practices. She has been with Moen for 12 years.
Prior to that, Ms. Long spent 15 years with BP, most recently managing a $200 million US aromatics business. She has an M.B.A. in marketing/finance from Case Western Reserve University and a bachelor's degree in economics from Denison University.