Forrester

Why Read This Report

The Internet plays an important role in consumers' retail habits across the world. Our 2011 data shows that the majority of global online consumers already shop online — and this isn't limited to mature markets. In fact, emerging markets like metropolitan China and India are ahead of the curve by expanding — or in some cases leapfrogging — their online shopping habits to their mobile phones. This document gives insight into how consumers' retail behaviors vary by region and how these will change in the future.