Why Read This
The 2013 to 2014 period will see a different pattern of tech market dynamics than what prevailed in 2012, forcing CIOs and business tech buyers to adjust their spending plans to take advantage of new areas of growing or weakening tech demand. Overall, after a period of slow tech market growth in 2012, tech buying will steadily improve in 2013 and 2014, led by the US. The European tech market will remain depressed for most of 2013 before starting to improve as 2014 nears. The Asia Pacific tech market will hold steady as Japan slumps after its post-disaster pickup in 2012, while China follows the opposite path, rising in 2013 and 2014 after a 2012 slowdown. But it will be US tech buyers who will make the biggest adjustment, stepping up their tech spending as an improving US economy combines with strong demand for new mobile, cloud, and smart technologies to accelerate growth in the US tech market.
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