Forrester

For Data Insights Professionals

Blog:Innovative Methodology: Companies Are Seeing The Value In MROCs

My colleague Lindsey Colella and I attended the Vision Critical Summit in New York this week and were inspired by how market insights professionals are truly embracing the value of market...

For Data Insights Professionals

Blog:Our Take: What The Recent M&A Activity In The Enterprise Feedback Management (EFM) Space Means For The Market Research Industry

  Over the past two weeks, the EFM vendor landscape has heated up once again with a round of mergers and acquisitions. Last year, we saw the mergers between Vovici and Verint and Globalpark and...

For Data Insights Professionals

Blog:Innovative Methodology: Incorporating Location Analytics Into Your Research

  This shouldn’t come as a surprise, but I love talking about cool, emerging, and innovative research methodologies. Over the past two years, I have been focusing a lot of my time on...

For Customer Insights Professionals

Report:How To Plan For Mobile Online Survey Takers

Mobile market research is a growing topic of conversation among market insights professionals. However, one aspect of mobile that is not often discussed but that has significant data implications for...

• Downloads: 156

For Customer Insights Professionals

Report:Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking

Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...

• Downloads: 176

For Customer Insights Professionals

Report:End-Of-Life: The Forrester Wave™ EFM Vendors, Market Insights Platform Providers

After evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...

• Downloads: 60
• Comments: 2

For Marketing Leadership Professionals

Report:An Overview Of Online Consumers In Argentina

Latin American Consumer Technographics®

Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to connect...

• Downloads: 36

For Data Insights Professionals

Blog:Latin Americans’ Love Affair With Social Extends To Mobile Phones

In 2009, we started the Latin American Technographics® product to understand how emerging Latin American markets like Brazil and Mexico are adopting and using technology. During this time, we...

For Customer Insights Professionals

Report:How Using Neuroscience Techniques Can Help Understand The Consumer's Mind

Emerging Market Research Methodology: Neuroscience Techniques Can Clarify And Support Market Research Decisions

Market insights professionals are tasked with understanding how consumer preferences and emotions play a role in their decisions and influence their choices. However, these factors typically occur...

• Downloads: 401
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For Data Insights Professionals

Blog:Hello Mobile Market Research. Where Have You Been? What Took You So Long?

My colleague Reineke Reitsma and I have been championing mobile market research for quite some time. In fact, we published the first Forrester report on this emerging and innovative...

For Data Insights Professionals

Blog:Our World Is Already A Mobile World, But Is Your Research Mobile?

At Forrester, we believe that 2012 is an inflection point for mobile market research. Specifically, 2012 will be considered the “big bang” for a new era in market research — one in...

For Data Insights Professionals

Blog:Thoughts from ARF: Rethink 2013 — It’s Time To Stop Talking And Start Doing

  If you read my blog regularly, it should come as no surprise that I am an ardent fan of using mobile devices — whether mobile phones or tablets — for market research purposes. I...

For Data Insights Professionals

Blog:Innovative Methodology: My Experience With Mobile Behavioral Tracking Data

As an analyst, my job is to examine the emerging research methodology landscape and see what trends are evolving and how market insights professionals are leveraging and integrating these new...

For Data Insights Professionals

Blog:Learning The ABCs Of Storytelling — Focus On The Conflict

I am now back from attending this year’s The Market Research Event (TMRE) in beautiful Boca Raton, Florida. As always, TMRE produced a content-packed program that addressed a multitude of...