Forrester

For CIO Professionals

Report:Predicting Individuals' Loyalty To Mobile Computing Ecosystems

As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen

Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

• Downloads: 50
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For Marketing Leadership Professionals

Report:How B2B Marketers Use Social Now

Emerging Trends In B2B Social Marketing For 2013

Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

• Downloads: 99

For Infrastructure & Operations Professionals

Report:Navigating Diversity In Operating Systems And Browsers

Heterogeneity Is Here — And Mobility Is Driving It Further

Infrastructure and operations (I&O) professionals face a splintered landscape of operating systems (OSes) and browsers, which complicates investment decisions tied to what they deploy and support for...

• Downloads: 103
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For CIO Professionals

Report:Answer Five Questions When Selecting A Cloud Collaboration And Productivity Suite

A Buyer's Guide For Microsoft Office 365, Google Apps For Business, And IBM SmartCloud For Social Business

Over the past two years, Forrester clients have shown great interest in the cloud collaboration and productivity suites Microsoft, Google, and IBM offer: We've fielded more than 150 inquiries on this...

• Downloads: 235

For Marketing Leadership Professionals

Report:How To Exploit The Database Of Affinity

And Why Google, Not Facebook, Will Dominate Affinity Marketing

Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to...

• Downloads: 155
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For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

Sensor Devices Disrupt Marketing Practices

Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

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For Marketing Leadership Professionals

Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Includes...

• Downloads: 3

For Marketing Leadership Professionals

Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (Western Europe)

ForecastView Spreadsheet

Smartphone installed base and subscriber data for 16 countries in Western Europe. Includes age and income ownership demographics by country as well as subscribers by operating system for selected...

• Downloads: 3

For Marketing Leadership Professionals

Report:Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

ForecastView Spreadsheet

Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income...

• Downloads: 3

For CIO Professionals

Report:2013 Mobile Workforce Adoption Trends

More BYOD, More Devices, More Mobility, More Apple

Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

• Downloads: 781
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For Marketing Leadership Professionals

Report:Fitness Wearables — Many Products, Few Customers

Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

• Downloads: 264
• Comments: 1

For Customer Experience Professionals

Report:Next In Tech: Indoor Positioning

Indoor Venues Are The Next Frontier For Location-Based Services

Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

• Downloads: 340

For Marketing Leadership Professionals

Report:Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

ForecastView Spreadsheet

Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

• Downloads: 1

For Application Development & Delivery Professionals

Report:IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

Forrester's 2013 Predictions For Asia Pacific

2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

• Downloads: 315

For Marketing Leadership Professionals

Report:The Forrester Wave™: Bid Management Software Providers, Q4 2012

Kenshoo Leads, With IgnitionOne And Marin Software Following As Strong Performers

In response to growing demand for bid management software, Forrester evaluated this category in addition to two others in separate Forrester Waves™: search marketing agencies and SEO platforms....

• Downloads: 248
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For CIO Professionals

Report:Mobile Computing: It's All About The Ecosystem

Competition Shifts From Devices To Ecosystems

CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

• Downloads: 359
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For Marketing Leadership Professionals

Report:Smart Body, Smart World

Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing

Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the...

• Downloads: 573
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For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Technology Adoption

A Benchmarking Guide For eBusiness Professionals

Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

• Downloads: 1023
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For Marketing Leadership Professionals

Report:Mobile Apps For Marketing

When And How Interactive Marketers Should Build Apps For Marketing Purposes

Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

• Downloads: 490
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For Customer Experience Professionals

Report:Humdrum Hardware: Why Google And Microsoft Are Goading Their Partners To Innovate

Google Nexus and Microsoft Surface Force OEMs To Up Their Games

Google's and Microsoft's efforts to launch first-party hardware, form exclusive partnerships, and acquire partners are disrupting the status quo within their ecosystems. These changes are driven...

• Downloads: 201

For CIO Professionals

Report:The Forrester Wave™: Cloud Strategies Of Online Collaboration Software Vendors, Q3 2012

In Forrester's 38-criteria evaluation of the cloud strategies of online collaboration software vendors, we identified eight significant collaboration services providers — Box, Cisco Systems,...

• Downloads: 911
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For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile Messaging

eBusiness Professionals Must Prepare For New Messaging Paradigms

Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

• Downloads: 537
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For eBusiness & Channel Strategy Professionals

Report:Why The Digital Wallet Wars Matter

Smart, Convenient Commerce Experiences Will Win

Digital wallets will transform the payments ecosystem. They are the subject of much discussion in 2012, as product strategists from startups, mobile operators, financial juggernauts, and giant...

• Downloads: 1111
• Comments: 4
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For CMO Professionals

Report:The Fight To Control The TV Becomes A Platform War

The fight to control the TV is a battle for the more than 114 million TV households that, until now, have been under the quiet control of cable and satellite providers and the broadcast and cable...

• Downloads: 786
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For Marketing Leadership Professionals

Report:The Forrester Wave™: Interactive Attribution Vendors, Q2 2012

Visual IQ, Adometry, And ClearSaleing Lead The Category

In Forrester's 45-criteria evaluation of interactive attribution vendors, we identified and analyzed the eight significant providers in this category — Adobe, Adometry, C3 Metrics,...

• Downloads: 894
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