Forrester

For Customer Experience Professionals

Report:Next In Tech: Indoor Positioning

Indoor Venues Are The Next Frontier For Location-Based Services

Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

• Downloads: 381

For Application Development & Delivery Professionals

Report:IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

Forrester's 2013 Predictions For Asia Pacific

2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

• Downloads: 335

For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile Messaging

eBusiness Professionals Must Prepare For New Messaging Paradigms

Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

• Downloads: 552
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For Marketing Leadership Professionals

Report:Western European Mobile Forecast, 2011 To 2016

Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

• Downloads: 1071
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For Marketing Leadership Professionals

Report:UK Telecom Operators Join Forces To Fight Market Disruption

Product Strategists Should Employ Joint Ventures To Avoid Irrelevance

On June 16, 2011, the main UK telecom operators — Everything Everywhere, Telefónica UK, and Vodafone — announced they would form a mobile marketing and payments joint venture. This...

• Downloads: 306

For Application Development & Delivery Professionals

Report:The State Of Application Development In Enterprises And SMBs

Forrsights North America And Europe

Forrester surveyed 933 technology decision-makers and approximately 2,500 developers at North American and European enterprises and small and medium-size businesses (SMBs) to understand the state of...

• Downloads: 1303

For CIO Professionals

Report:Uganda IT Opportunity 2010

This document highlights the dynamics of the IT market in the African country of Uganda, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

• Downloads: 17
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For CIO Professionals

Report:Kenya IT Opportunity 2010

This document highlights the dynamics of the IT market in the African country of Kenya, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

• Downloads: 31
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For CIO Professionals

Report:Ethiopia IT Opportunity 2010

This document highlights the dynamics of the IT market in the African country of Ethiopia, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

• Downloads: 14
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For CIO Professionals

Report:Turkey Public Sector Market Analysis

This document provides a comprehensive background of the dynamics in the public sector market in Turkey. This analysis will allow vendor strategists to address market opportunities in Turkey more...

• Downloads: 36
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For CIO Professionals

Report:Nigeria Public Sector Market Analysis

This document provides a comprehensive background of the dynamics in the public sector market of the African country of Nigeria. This analysis will allow vendor strategists to address market...

• Downloads: 16
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For CIO Professionals

Report:Public Sector Market Analysis: Pakistan

This document provides a comprehensive background of the dynamics in the public sector market in Pakistan. This analysis will allow vendor strategists to address market opportunities in Pakistan more...

• Downloads: 9
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For Application Development & Delivery Professionals

Report:Cloud Computing Market Dynamics In MEA: United Arab Emirates

This document provides an overview of cloud computing in the United Arab Emirates (UAE) for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

• Downloads: 23
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For CIO Professionals

Report:Cloud Computing Market Dynamics In MEA: Egypt

This document provides an overview of cloud computing in Egypt for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

• Downloads: 15

For Application Development & Delivery Professionals

Report:Cloud Computing Market Dynamics In MEA: Israel

This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

• Downloads: 14
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For CIO Professionals

Report:Cloud Computing Market Dynamics In MEA: Nigeria

This document provides an overview of cloud computing in Nigeria for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

• Downloads: 17
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For Marketing Leadership Professionals

Report:Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Downloads: 725

For CIO Professionals

Report:Cloud Computing In Asia Pacific 2010: End User Adoption Trends

This document provides an overview of cloud computing in Asia Pacific excluding Japan (APEJ) for vendor strategists. Survey data was gathered from over 470 interviews with CIOs, IT managers, and top...

• Downloads: 30

For CIO Professionals

Report:Public Sector Market Analysis: Saudi Arabia

This document provides a comprehensive background of the dynamics in the public sector market in Saudi Arabia. This analysis will allow vendor strategists to address IT market opportunities in Saudi...

• Downloads: 19
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For CIO Professionals

Report:Public Sector Market Analysis: South Africa

This document provides a comprehensive background of the dynamics in the public sector market in South Africa. This analysis will allow vendor strategists to address IT market opportunities in South...

• Downloads: 18
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For CIO Professionals

Report:Public Sector Market Analysis: Morocco

This document provides a comprehensive background of the dynamics in the public sector market in Morocco. This analysis will allow vendor strategists to address market opportunities in Morocco more...

• Downloads: 6

For CIO Professionals

Report:Oman Market Take 2010

This document highlights the dynamics of the IT market in the Middle Eastern country of Oman, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

• Downloads: 6

For CIO Professionals

Report:Kuwait Market Take 2010

This document highlights the dynamics of the IT market in the Middle Eastern country of Kuwait, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key...

• Downloads: 9

For CIO Professionals

Report:Oman Market Take 2010 Data Tables

These are the data tables for the report, "Oman Market Take 2010." The report highlights the dynamics of the IT market in the Middle Eastern country of Oman, discusses the economic conditions...

• Downloads: 5

For CIO Professionals

Report:Kuwait Market Take 2010 Data Tables

These are the data tables for the report, "Kuwait IT Opportunity 2010." The report highlights the dynamics of the IT market in the Middle Eastern country of Kuwait, discusses the economic conditions...

• Downloads: 7