Forrester

For Marketing Leadership Professionals

Report:How B2B Marketers Use Social Now

Emerging Trends In B2B Social Marketing For 2013

Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

• Downloads: 97

For Marketing Leadership Professionals

Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US)

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Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Includes...

• Downloads: 3

For Marketing Leadership Professionals

Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (Western Europe)

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Smartphone installed base and subscriber data for 16 countries in Western Europe. Includes age and income ownership demographics by country as well as subscribers by operating system for selected...

• Downloads: 3

For Marketing Leadership Professionals

Report:Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

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Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income...

• Downloads: 3

For Marketing Leadership Professionals

Report:Fitness Wearables — Many Products, Few Customers

Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

• Downloads: 264
• Comments: 1

For Customer Experience Professionals

Report:Next In Tech: Indoor Positioning

Indoor Venues Are The Next Frontier For Location-Based Services

Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

• Downloads: 340

For Marketing Leadership Professionals

Report:Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

ForecastView Spreadsheet

Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

• Downloads: 1

For CIO Professionals

Report:Mobile Computing: It's All About The Ecosystem

Competition Shifts From Devices To Ecosystems

CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

• Downloads: 359
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For Marketing Leadership Professionals

Report:Smart Body, Smart World

Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing

Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the...

• Downloads: 573
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For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Technology Adoption

A Benchmarking Guide For eBusiness Professionals

Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

• Downloads: 1023
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For Marketing Leadership Professionals

Report:Mobile Apps For Marketing

When And How Interactive Marketers Should Build Apps For Marketing Purposes

Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

• Downloads: 490
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For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile Messaging

eBusiness Professionals Must Prepare For New Messaging Paradigms

Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

• Downloads: 537
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For eBusiness & Channel Strategy Professionals

Report:Why The Digital Wallet Wars Matter

Smart, Convenient Commerce Experiences Will Win

Digital wallets will transform the payments ecosystem. They are the subject of much discussion in 2012, as product strategists from startups, mobile operators, financial juggernauts, and giant...

• Downloads: 1111
• Comments: 4
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For Marketing Leadership Professionals

Report:Wearable Computing

The Next Devices And Platforms That Matter To Your Product Strategy

Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

• Downloads: 616
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For eBusiness & Channel Strategy Professionals

Report:Google, Amazon, Apple, And Facebook: What eBusiness Executives Need To Know For 2012

As four of the largest and arguably most currently influential technology companies — Google, Amazon.com, Apple, and Facebook — continue to exhibit ambitious tendencies to capture...

• Downloads: 1789
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For Marketing Leadership Professionals

Report:Western European Mobile Forecast, 2011 To 2016

Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

• Downloads: 1065
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For Marketing Leadership Professionals

Report:Nokia And Microsoft Tie The Smartphone Knot

Their Market Disrupted, Both Require Differentiation To Succeed

Nokia, its once-leading global smartphone market share declining rapidly, announced that it will shift from its own Symbian platform to Microsoft's Windows Phone platform in an attempt to regain...

• Downloads: 423
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For Marketing Leadership Professionals

Report:Fighting Disruptive Product Strategy: A Nokia Case Study

The N8 Is Not A Sufficient Response To Smartphone Disruptors'

Like many firms, Nokia has been grappling with huge threats to its business models and products from disruptive market entrants. These disruptors have familiar names: Apple and Google. Nokia's latest...

• Downloads: 464

For Marketing Leadership Professionals

Report:Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Downloads: 719

For Marketing Leadership Professionals

Report:360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages cloud...

• Downloads: 601

For Marketing Leadership Professionals

Report:Competing With Apple

Assess Capabilities, Not Intent, To Benchmark Competitors Or Potential Partners

At every new product launch, Apple secures enormous attention, in part due to Apple's cultivated mystique. Forrester advises firms to see through the magic by using threat analysis to predict what...

• Downloads: 1099

For Marketing Leadership Professionals

Report:Mobile World Congress 2010: Smartphones Are The New Phones

This year's Mobile World Congress (MWC) was truly global yet was much more than purely a mobile event. Three of the key smartphone players making waves this year — Google, Intel, and Microsoft...

• Downloads: 1311

For Infrastructure & Operations Professionals

Report:Make Your Marketing Sing To Business Mobility Decision-Makers

Vendors Must Use Employee Roles To Identify Preferred Marketing Channels

IT professionals, business executives, and end users participate in purchasing decisions for enterprise mobility devices, middleware, services, and mobile applications. These decision-makers use...

• Downloads: 388

For Application Development & Delivery Professionals

Report:To Invest Wisely, Know The Business Value Of Diverse CRM Solutions

To help customer relationship management (CRM) professionals make smart decisions and navigate the complex CRM technology landscape, Forrester surveyed 286 companies. The goal was to determine the...

• Downloads: 905

For Marketing Leadership Professionals

Report:To Deliver The Vodafone 360 Strategy, Vodafone Becomes A Social Network And A Handset Maker

Vodafone 360 is a bold initiative that will affect every firm's Social Computing strategy. Vodafone aims to drive mobile Internet adoption, acquire new customers, and increase long-term customer...

• Downloads: 304