Google

Online search engine Google (NASDAQ: GOOG) offers targeted search results based on a proprietary algorithm. Most revenue (from the search engine and subsidiaries YouTube and DoubleClick) is generated through sales of online advertising that is relevant to search results. Based in Mountain View, Calif., US.

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32 results in Reports

  • Google
  • eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2014: Marketing

    This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

    • For eBusiness & Channel Strategy Professionals

      Report:Why Google Bank Won't Happen

      But A Google-Powered Financial Services Hub Might

      Since 2010, Google has systematically built capabilities in areas such as digital wallets, payments, and comparison engines. These activities, as well as Google's reputation as one of the most...

      • Downloads: 215
    • For Marketing Leadership Professionals

      Report:Messaging Apps: Mobile Becomes The New Face Of Social

      Messaging Apps Will Force Digital Platforms To Evolve

      You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

      • Downloads: 222
    • For Marketing Leadership Professionals

      Report:The State Of Consumers And Technology: Benchmark 2013, Europe

      European Consumer Technographics®

      This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

      • Downloads: 40
    • For Marketing Leadership Professionals

      Report:Benchmark B2B Social Marketing Efforts

      Business-to-business (B2B) marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they don't know is whether their adoption of social...

      • Downloads: 400
    • For Marketing Leadership Professionals

      Report:Understand Operational Nuances To Achieve Success With Google Product Listing Ads

      Introduced in late 2012 as a paid model, Google's Product Listing Ads (PLAs) were readily embraced by marketers of all types. Throughout the past year, spend has increased and the number of PLA...

      • Downloads: 160
    • For Marketing Leadership Professionals

      Report:The Facebook Factor: US Online Youth

      Quantifying The Impact Of Social Networking Sites On Brand Interactions For US Online Youth

      It's been more than a year since Forrester published its original report on the "Facebook factor," which quantified the impact of a Facebook fan on brand interactions for US online adults, and social...

      • Downloads: 301
    • For eBusiness & Channel Strategy Professionals

      Report:Market Overview: Mobile Point Of Service Solutions For Retail

      Despite Rapid Adoption Of mPOS Solutions By Retailers, Business Objectives Remain Uncertain

      Over the past decade, as retail sales have shifted from physical stores to digital channels, traditional store-based retailers have been struggling to compete with the endless aisle and low prices...

      • Downloads: 817
    • For Marketing Leadership Professionals

      Report:The Social Behaviors Of Your B2B Customers

      A B2B-Focused Analysis Of The Landscape For The Social Marketing Playbook

      As a business-to-business (B2B) marketer, you need to engage your customers and prospects throughout a complex customer life cycle that frequently lasts longer than a business-to-consumer (B2C) life...

      • Downloads: 676
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Mobile Technology Adoption: 2013

      A Benchmarking Guide For eBusiness Professionals

      Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals have...

      • Downloads: 1148
    • For Marketing Leadership Professionals

      Report:The Worldwide Tablet Forecast

      A ForecastView Report

      Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer and...

      • Downloads: 158
    • For Marketing Leadership Professionals

      Report:How B2B Marketers Use Social Now

      Emerging Trends In B2B Social Marketing For 2013

      Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

      • Downloads: 675
    • For Marketing Leadership Professionals

      Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (Western Europe)

      ForecastView Spreadsheet

      Smartphone installed base and subscriber data for 16 countries in Western Europe. Includes age and income ownership demographics by country as well as subscribers by operating system for selected...

      • Downloads: 8
    • For Marketing Leadership Professionals

      Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US)

      ForecastView Spreadsheet

      Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Includes...

      • Downloads: 4
    • For Customer Experience Professionals

      Report:Next In Tech: Indoor Positioning

      Indoor Venues Are The Next Frontier For Location-Based Services

      Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

      • Downloads: 723
    • For CIO Professionals

      Report:Mobile Computing: It's All About The Ecosystem

      Competition Shifts From Devices To Ecosystems

      CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

      • Downloads: 477
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Mobile Technology Adoption

      A Benchmarking Guide For eBusiness Professionals

      Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

      • Downloads: 1100
    • For Marketing Leadership Professionals

      Report:Mobile Apps For Marketing

      When And How Interactive Marketers Should Build Apps For Marketing Purposes

      Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

      • Downloads: 640
    • For eBusiness & Channel Strategy Professionals

      Report:The Future Of Mobile Messaging

      eBusiness Professionals Must Prepare For New Messaging Paradigms

      Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

      • Downloads: 687
    • For eBusiness & Channel Strategy Professionals

      Report:Why The Digital Wallet Wars Matter

      Smart, Convenient Commerce Experiences Will Win

      Digital wallets will transform the payments ecosystem. They are the subject of much discussion in 2012, as product strategists from startups, mobile operators, financial juggernauts, and giant...

      • Downloads: 1508
    • For eBusiness & Channel Strategy Professionals

      Report:Google, Amazon, Apple, And Facebook: What eBusiness Executives Need To Know For 2012

      As four of the largest and arguably most currently influential technology companies — Google, Amazon.com, Apple, and Facebook — continue to exhibit ambitious tendencies to capture...

      • Downloads: 1989
    • For Marketing Leadership Professionals

      Report:Western European Mobile Forecast, 2011 To 2016

      Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

      The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

      • Downloads: 1155
    • For Marketing Leadership Professionals

      Report:Nokia And Microsoft Tie The Smartphone Knot

      Their Market Disrupted, Both Require Differentiation To Succeed

      Nokia, its once-leading global smartphone market share declining rapidly, announced that it will shift from its own Symbian platform to Microsoft's Windows Phone platform in an attempt to regain...

      • Downloads: 442
    • For Marketing Leadership Professionals

      Report:Fighting Disruptive Product Strategy: A Nokia Case Study

      The N8 Is Not A Sufficient Response To Smartphone Disruptors'

      Like many firms, Nokia has been grappling with huge threats to its business models and products from disruptive market entrants. These disruptors have familiar names: Apple and Google. Nokia's latest...

      • Downloads: 484
    • For Marketing Leadership Professionals

      Report:Smartphone Platforms Need A Branding Reset

      US Consumers Have Little Clue About Their Phone's Software

      In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

      • Downloads: 747