Google

Online search engine Google (NASDAQ: GOOG) offers targeted search results based on a proprietary algorithm. Most revenue (from the search engine and subsidiaries YouTube and DoubleClick) is generated through sales of online advertising that is relevant to search results. Based in Mountain View, Calif., US.

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38 results in Reports

  • Google
  • eCommerce
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Google's Smart Contact Lens Project

    Technological And Social Forces Will Drive A Long Tail Of Wearable Devices

    Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have...

    • Downloads: 111
  • For Marketing Leadership Professionals

    Report:Benchmark B2B Social Marketing Efforts

    Business-to-business (B2B) marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they don't know is whether their adoption of social...

    • Downloads: 300
    • Rating:
  • For Marketing Leadership Professionals

    Report:Understand Operational Nuances To Achieve Success With Google Product Listing Ads

    Introduced in late 2012 as a paid model, Google's Product Listing Ads (PLAs) were readily embraced by marketers of all types. Throughout the past year, spend has increased and the number of PLA...

    • Downloads: 127
    • Rating:
  • For Marketing Leadership Professionals

    Report:The Facebook Factor: US Online Youth

    Quantifying The Impact Of Social Networking Sites On Brand Interactions For US Online Youth

    It's been more than a year since Forrester published its original report on the "Facebook factor," which quantified the impact of a Facebook fan on brand interactions for US online adults, and social...

    • Downloads: 280
    • Comments: 7
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Mobile Point Of Service Solutions For Retail

    Despite Rapid Adoption Of mPOS Solutions By Retailers, Business Objectives Remain Uncertain

    Over the past decade, as retail sales have shifted from physical stores to digital channels, traditional store-based retailers have been struggling to compete with the endless aisle and low prices...

    • Downloads: 654
  • For Infrastructure & Operations Professionals

    Report:Global Business And Consumer Tablet Forecast Update, 2013 To 2017

    Tablets Streak Beyond Mass Market Status To Become Must-Have Devices In Developed Nations

    Apple — the vendor that created the modern tablet market — has sold more than 140 million iPads since the device's launch in April 2010. Since then, the tablet market has grown into a...

    • Downloads: 513
    • Rating:
  • For Marketing Leadership Professionals

    Report:Understanding The Gap Between Consumers' And Marketers' Use Of Mobile

    Adoption of smartphones is skyrocketing around the globe. Increased sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is...

    • Downloads: 724
    • Rating:
  • For Marketing Leadership Professionals

    Report:The Social Behaviors Of Your B2B Customers

    A B2B-Focused Analysis Of The Landscape For The Social Marketing Playbook

    As a business-to-business (B2B) marketer, you need to engage your customers and prospects throughout a complex customer life cycle that frequently lasts longer than a business-to-consumer (B2C) life...

    • Downloads: 590
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Orchestrating An Enterprise Tablet Strategy That Drives Business Value

    In A Fragmenting Device Market, I&O Professionals Must Guide The Tablet Journey

    Accustomed to a world where they controlled technology options, infrastructure and operations (I&O) leaders now face a dizzying array of tablets and related devices making their way into the...

    • Downloads: 406
    • Rating:
  • For Marketing Leadership Professionals

    Report:Google Glass: What Marketers Need To Know

    Utility-Based Marketing Is In; Advertising Is Out

    Google Glass, the new head-mounted device from Google, has the potential to be the next great platform for app development — as disruptive and fertile a platform as the iPhone has been....

    • Downloads: 603
    • Comments: 1
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Technology Adoption: 2013

    A Benchmarking Guide For eBusiness Professionals

    Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals have...

    • Downloads: 1105
    • Rating:
  • For Marketing Leadership Professionals

    Report:The Worldwide Tablet Forecast

    A ForecastView Report

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer and...

    • Downloads: 140
  • For Marketing Leadership Professionals

    Report:How B2B Marketers Use Social Now

    Emerging Trends In B2B Social Marketing For 2013

    Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

    • Downloads: 620
    • Comments: 2
    • Rating:
  • For Marketing Leadership Professionals

    Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (Western Europe)

    ForecastView Spreadsheet

    Smartphone installed base and subscriber data for 16 countries in Western Europe. Includes age and income ownership demographics by country as well as subscribers by operating system for selected...

    • Downloads: 7
  • For Marketing Leadership Professionals

    Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Includes...

    • Downloads: 3
  • For Marketing Leadership Professionals

    Report:Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet

    Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income...

    • Downloads: 8
  • For Marketing Leadership Professionals

    Report:Fitness Wearables — Many Products, Few Customers

    Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

    • Downloads: 665
    • Comments: 1
  • For Customer Experience Professionals

    Report:Next In Tech: Indoor Positioning

    Indoor Venues Are The Next Frontier For Location-Based Services

    Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

    • Downloads: 657
  • For Marketing Leadership Professionals

    Report:Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet

    Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

    • Downloads: 3
  • For CIO Professionals

    Report:Mobile Computing: It's All About The Ecosystem

    Competition Shifts From Devices To Ecosystems

    CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

    • Downloads: 459
    • Rating:
  • For Marketing Leadership Professionals

    Report:Smart Body, Smart World

    Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing

    Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the...

    • Downloads: 874
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Technology Adoption

    A Benchmarking Guide For eBusiness Professionals

    Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

    • Downloads: 1088
    • Rating:
  • For Marketing Leadership Professionals

    Report:Mobile Apps For Marketing

    When And How Interactive Marketers Should Build Apps For Marketing Purposes

    Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

    • Downloads: 612
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Mobile Messaging

    eBusiness Professionals Must Prepare For New Messaging Paradigms

    Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

    • Downloads: 664
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Why The Digital Wallet Wars Matter

    Smart, Convenient Commerce Experiences Will Win

    Digital wallets will transform the payments ecosystem. They are the subject of much discussion in 2012, as product strategists from startups, mobile operators, financial juggernauts, and giant...

    • Downloads: 1427
    • Comments: 4
    • Rating: