Google

Online search engine Google (NASDAQ: GOOG) offers targeted search results based on a proprietary algorithm. Most revenue (from the search engine and subsidiaries YouTube and DoubleClick) is generated through sales of online advertising that is relevant to search results. Based in Mountain View, Calif., US.

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24 results in Reports

  • Google
  • Digital Marketing
  • For Marketing Leadership Professionals

    Report:Benchmark Your North American Social Marketing Efforts

    Benchmarks: The Social Marketing Playbook

    North American marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives, using an average of 7.5 social tactics each. In this report, we show you...

    • For Marketing Leadership Professionals

      Report:The Case For Google Plus

      Three Reasons Every Marketer Should Use It

      It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

      • Downloads: 183
      • Comments: 2
    • For CMO Professionals

      Report:The Clash Of The Digital Platforms

      Why 2014 Will See A Flood Of Innovation From Platform Players And How You Can Profit From It

      We're only a month into the year and already the digital platforms so necessary to digital disruption are either flexing their muscles or reporting they have the power to do so. Google acquired Nest...

      • Downloads: 283
    • For Marketing Leadership Professionals

      Report:How To Make The Most Of Google Enhanced Campaigns

      In mid-2013, Google introduced Google enhanced campaigns, an update to its AdWords system for pay-per-click ad management. This report explains what marketers should understand about Google enhanced...

      • Downloads: 169
    • For Marketing Leadership Professionals

      Report:Benchmark B2B Social Marketing Efforts

      Business-to-business (B2B) marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they don't know is whether their adoption of social...

      • Downloads: 306
      • Rating:
    • For Marketing Leadership Professionals

      Report:Understand Operational Nuances To Achieve Success With Google Product Listing Ads

      Introduced in late 2012 as a paid model, Google's Product Listing Ads (PLAs) were readily embraced by marketers of all types. Throughout the past year, spend has increased and the number of PLA...

      • Downloads: 127
      • Rating:
    • For Marketing Leadership Professionals

      Report:The Facebook Factor: US Online Youth

      Quantifying The Impact Of Social Networking Sites On Brand Interactions For US Online Youth

      It's been more than a year since Forrester published its original report on the "Facebook factor," which quantified the impact of a Facebook fan on brand interactions for US online adults, and social...

      • Downloads: 283
      • Comments: 7
    • For Marketing Leadership Professionals

      Report:The Social Behaviors Of Your B2B Customers

      A B2B-Focused Analysis Of The Landscape For The Social Marketing Playbook

      As a business-to-business (B2B) marketer, you need to engage your customers and prospects throughout a complex customer life cycle that frequently lasts longer than a business-to-consumer (B2C) life...

      • Downloads: 593
      • Rating:
    • For Marketing Leadership Professionals

      Report:How B2B Marketers Use Social Now

      Emerging Trends In B2B Social Marketing For 2013

      Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

      • Downloads: 625
      • Comments: 2
      • Rating:
    • For Marketing Leadership Professionals

      Report:How To Exploit The Database Of Affinity

      And Why Google, Not Facebook, Will Dominate Affinity Marketing

      Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to...

      • Downloads: 377
      • Rating:
    • For Marketing Leadership Professionals

      Report:The Forrester Wave™: Bid Management Software Providers, Q4 2012

      Kenshoo Leads, With IgnitionOne And Marin Software Following As Strong Performers

      In response to growing demand for bid management software, Forrester evaluated this category in addition to two others in separate Forrester Waves™: search marketing agencies and SEO platforms....

      • Downloads: 436
      • Rating:
    • For Marketing Leadership Professionals

      Report:The Forrester Wave™: Interactive Attribution Vendors, Q2 2012

      Visual IQ, Adometry, And ClearSaleing Lead The Category

      In Forrester's 45-criteria evaluation of interactive attribution vendors, we identified and analyzed the eight significant providers in this category — Adobe, Adometry, C3 Metrics,...

      • Downloads: 1101
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Google, Amazon, Apple, And Facebook: What eBusiness Executives Need To Know For 2012

      As four of the largest and arguably most currently influential technology companies — Google, Amazon.com, Apple, and Facebook — continue to exhibit ambitious tendencies to capture...

      • Downloads: 1961
      • Rating:
    • For Marketing Leadership Professionals

      Report:The Forrester Wave™: Demand-Side Platforms, Q4 2011

      MediaMath, Turn, and DataXu Vie For Top Honors

      In Forrester's 48-criteria evaluation of demand-side platform (DSP) vendors, we found that MediaMath, Turn, and DataXu led the pack because of the breadth of their media access, the depth and acumen...

      • Downloads: 1206
    • For Marketing Leadership Professionals

      Report:Google Wallet Is Not About Mobile Payments

      Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

      • Downloads: 1311
    • For Marketing Leadership Professionals

      Report:Using Competitors' Trademarks In Your Paid Search Strategy

      Best Practices For Competitive Branded Keyword Bidding

      Recent changes to Google's trademark bidding policy across Europe have reopened the conversation around the opportunities and threats for companies bidding against competitors' brands. Most...

      • Downloads: 346
    • For Marketing Leadership Professionals

      Report:The Future Of Search Marketing

      And What You Should Do About It

      Search marketing faces a number of changes that will force interactive marketers to think more like business planners than like channel managers. While we expect the future of search to extend...

      • Downloads: 1734
      • Comments: 1
    • For Marketing Leadership Professionals

      Report:Engage Conversationalists Using The POST Framework

      How To Create Social Media Strategies For Your Conversationalist Customers

      With real-time and social search appearing in Google search results and Facebook surpassing Google in number of visits per day, marketers are realizing that earned media on social networks —...

      • Downloads: 845
    • For CMO Professionals

      Report:Why Google TV Is Bigger Than You Think

      How TV Will Finally Become Interactive, At Scale

      Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and Google...

      • Downloads: 1537
    • For Marketing Leadership Professionals

      Report:Quick Take: Google's UK Results Show There's Light At The End Of The Tunnel

      A Preview Of Forrester's 2010 European Interactive Marketing Forecast

      Few interactive marketers enjoyed 2009: The economy was in peril, consumer confidence was low, and for the first nine months European interactive marketing spending was down from the year before. But...

      • Downloads: 147
    • For Marketing Leadership Professionals

      Report:Favorite Online Brands Succeed On Traditional Brand Values

      How Marketers Can Position Their Brands With Online-Friendly Attributes

      Google remains consumers' favorite online brand, with Yahoo! and Amazon not far behind. In the minds of their fans, the top online brands exhibit very traditional attributes such as trustworthiness,...

      • Downloads: 533
    • For Marketing Leadership Professionals

      Report:Gen Y Points To A Mobile Future For Local Search

      Search is a high-stakes business: Forrester estimates that the US search market overall is worth $15 billion in 2009, of which local advertising spend is nearly $4 billion. The companies vying for a...

      • Downloads: 847
    • For Marketing Leadership Professionals

      Report:Sidewiki: Dealing With Google's Land Grab

      Your Best Defense Is To Build Your Own Social Site Features

      Google announced Sidewiki, a product that allows users of Google's Toolbar to share their comments on any Web site. Just as we predicted, this endows all Web sites with social features and...

      • Downloads: 356
    • For Marketing Leadership Professionals

      Report:To Deliver The Vodafone 360 Strategy, Vodafone Becomes A Social Network And A Handset Maker

      Vodafone 360 is a bold initiative that will affect every firm's Social Computing strategy. Vodafone aims to drive mobile Internet adoption, acquire new customers, and increase long-term customer...

      • Downloads: 315