Forrester

For eBusiness & Channel Strategy Professionals

Report:Google, Amazon, Apple, And Facebook: What eBusiness Executives Need To Know For 2012

As four of the largest and arguably most currently influential technology companies — Google, Amazon.com, Apple, and Facebook — continue to exhibit ambitious tendencies to capture...

• Downloads: 1790
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For Marketing Leadership Professionals

Report:Google Wallet Is Not About Mobile Payments

Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

• Downloads: 1237

For Marketing Leadership Professionals

Report:The Future Of Search Marketing

And What You Should Do About It

Search marketing faces a number of changes that will force interactive marketers to think more like business planners than like channel managers. While we expect the future of search to extend...

• Downloads: 1687
• Comments: 1

For Marketing Leadership Professionals

Report:Engage Conversationalists Using The POST Framework

How To Create Social Media Strategies For Your Conversationalist Customers

With real-time and social search appearing in Google search results and Facebook surpassing Google in number of visits per day, marketers are realizing that earned media on social networks —...

• Downloads: 826

For CMO Professionals

Report:Why Google TV Is Bigger Than You Think

How TV Will Finally Become Interactive, At Scale

Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and Google...

• Downloads: 1512

For Marketing Leadership Professionals

Report:Favorite Online Brands Succeed On Traditional Brand Values

How Marketers Can Position Their Brands With Online-Friendly Attributes

Google remains consumers' favorite online brand, with Yahoo! and Amazon not far behind. In the minds of their fans, the top online brands exhibit very traditional attributes such as trustworthiness,...

• Downloads: 521

For Marketing Leadership Professionals

Report:Gen Y Points To A Mobile Future For Local Search

Search is a high-stakes business: Forrester estimates that the US search market overall is worth $15 billion in 2009, of which local advertising spend is nearly $4 billion. The companies vying for a...

• Downloads: 827

For Marketing Leadership Professionals

Report:Sidewiki: Dealing With Google's Land Grab

Your Best Defense Is To Build Your Own Social Site Features

Google announced Sidewiki, a product that allows users of Google's Toolbar to share their comments on any Web site. Just as we predicted, this endows all Web sites with social features and...

• Downloads: 353

For Marketing Leadership Professionals

Report:To Deliver The Vodafone 360 Strategy, Vodafone Becomes A Social Network And A Handset Maker

Vodafone 360 is a bold initiative that will affect every firm's Social Computing strategy. Vodafone aims to drive mobile Internet adoption, acquire new customers, and increase long-term customer...

• Downloads: 304