Google

Online search engine Google (NASDAQ: GOOG) offers targeted search results based on a proprietary algorithm. Most revenue (from the search engine and subsidiaries YouTube and DoubleClick) is generated through sales of online advertising that is relevant to search results. Based in Mountain View, Calif., US.

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9 results in Reports

  • Google
  • Brand & Product Web Sites
  • For eBusiness & Channel Strategy Professionals

    Report:Google, Amazon, Apple, And Facebook: What eBusiness Executives Need To Know For 2012

    As four of the largest and arguably most currently influential technology companies — Google, Amazon.com, Apple, and Facebook — continue to exhibit ambitious tendencies to capture...

    • Downloads: 1975
  • For Marketing Leadership Professionals

    Report:Google Wallet Is Not About Mobile Payments

    Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

    • Downloads: 1328
  • For Marketing Leadership Professionals

    Report:The Future Of Search Marketing

    And What You Should Do About It

    Search marketing faces a number of changes that will force interactive marketers to think more like business planners than like channel managers. While we expect the future of search to extend...

    • Downloads: 1740
  • For Marketing Leadership Professionals

    Report:Engage Conversationalists Using The POST Framework

    How To Create Social Media Strategies For Your Conversationalist Customers

    With real-time and social search appearing in Google search results and Facebook surpassing Google in number of visits per day, marketers are realizing that earned media on social networks —...

    • Downloads: 849
  • For CMO Professionals

    Report:Why Google TV Is Bigger Than You Think

    How TV Will Finally Become Interactive, At Scale

    Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and Google...

    • Downloads: 1541
  • For Marketing Leadership Professionals

    Report:Favorite Online Brands Succeed On Traditional Brand Values

    How Marketers Can Position Their Brands With Online-Friendly Attributes

    Google remains consumers' favorite online brand, with Yahoo! and Amazon not far behind. In the minds of their fans, the top online brands exhibit very traditional attributes such as trustworthiness,...

    • Downloads: 536
  • For Marketing Leadership Professionals

    Report:Gen Y Points To A Mobile Future For Local Search

    Search is a high-stakes business: Forrester estimates that the US search market overall is worth $15 billion in 2009, of which local advertising spend is nearly $4 billion. The companies vying for a...

    • Downloads: 850
  • For Marketing Leadership Professionals

    Report:Sidewiki: Dealing With Google's Land Grab

    Your Best Defense Is To Build Your Own Social Site Features

    Google announced Sidewiki, a product that allows users of Google's Toolbar to share their comments on any Web site. Just as we predicted, this endows all Web sites with social features and...

    • Downloads: 356
  • For Marketing Leadership Professionals

    Report:To Deliver The Vodafone 360 Strategy, Vodafone Becomes A Social Network And A Handset Maker

    Vodafone 360 is a bold initiative that will affect every firm's Social Computing strategy. Vodafone aims to drive mobile Internet adoption, acquire new customers, and increase long-term customer...

    • Downloads: 320