Forrester

For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

Sensor Devices Disrupt Marketing Practices

Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

• Downloads: 256
• Rating:

For Marketing Leadership Professionals

Report:Fitness Wearables — Many Products, Few Customers

Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

• Downloads: 268
• Comments: 1

For Marketing Leadership Professionals

Report:Smart Body, Smart World

Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing

Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the...

• Downloads: 578
• Rating:

For Customer Experience Professionals

Report:Humdrum Hardware: Why Google And Microsoft Are Goading Their Partners To Innovate

Google Nexus and Microsoft Surface Force OEMs To Up Their Games

Google's and Microsoft's efforts to launch first-party hardware, form exclusive partnerships, and acquire partners are disrupting the status quo within their ecosystems. These changes are driven...

• Downloads: 201

For eBusiness & Channel Strategy Professionals

Report:Why The Digital Wallet Wars Matter

Smart, Convenient Commerce Experiences Will Win

Digital wallets will transform the payments ecosystem. They are the subject of much discussion in 2012, as product strategists from startups, mobile operators, financial juggernauts, and giant...

• Downloads: 1111
• Comments: 4
• Rating:

For CMO Professionals

Report:The Fight To Control The TV Becomes A Platform War

The fight to control the TV is a battle for the more than 114 million TV households that, until now, have been under the quiet control of cable and satellite providers and the broadcast and cable...

• Downloads: 787
• Rating:

For Marketing Leadership Professionals

Report:Wearable Computing

The Next Devices And Platforms That Matter To Your Product Strategy

Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

• Downloads: 618
• Rating:

For Marketing Leadership Professionals

Report:The Tablet-TV Connection

Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

• Downloads: 1032
• Rating:

For Marketing Leadership Professionals

Report:Case Study: YouTube Adapts Its Product Strategy For Education

Digital disruption continues to work its way through the education industry, creating new product opportunities for product strategists who are attuned to the industry's changes. Apple's recent...

• Downloads: 288

For Marketing Leadership Professionals

Report:US Consumer Tablet Forecast Update, 2011 To 2016

Low-Cost Disruptors Expand Tablets' Addressable Market

With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...

• Downloads: 1486
• Comments: 3
• Rating:

For Marketing Leadership Professionals

Report:Western European Mobile Forecast, 2011 To 2016

Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

• Downloads: 1065
• Rating:

For Marketing Leadership Professionals

Report:Microsoft's Shrinking Window For Tablets

Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Downloads: 485

For Marketing Leadership Professionals

Report:Amazon Will Be Apple's Top Competitor In Tablets

Tablet Product Strategists Should View Amazon As Their New "Frenemy"

With 28.7 million iPads sold worldwide to date, Apple's lead in the tablet market looks invincible. Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it's launched at the...

• Downloads: 818

For Marketing Leadership Professionals

Report:UK Telecom Operators Join Forces To Fight Market Disruption

Product Strategists Should Employ Joint Ventures To Avoid Irrelevance

On June 16, 2011, the main UK telecom operators — Everything Everywhere, Telefónica UK, and Vodafone — announced they would form a mobile marketing and payments joint venture. This...

• Downloads: 304

For Marketing Leadership Professionals

Report:Google Wallet Is Not About Mobile Payments

Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

• Downloads: 1237

For CMO Professionals

Report:The Digital Media Product Innovation Imperative

Identifying Organizational Priorities For Creating New Digital Media Experiences

The media meltdown continues its slow burn across the media industries. Yet, enlivened by new devices like the iPad and audience enthusiasm for the content that new technologies have generated, many...

• Downloads: 907

For Marketing Leadership Professionals

Report:Nokia And Microsoft Tie The Smartphone Knot

Their Market Disrupted, Both Require Differentiation To Succeed

Nokia, its once-leading global smartphone market share declining rapidly, announced that it will shift from its own Symbian platform to Microsoft's Windows Phone platform in an attempt to regain...

• Downloads: 423
• Rating:

For Marketing Leadership Professionals

Report:Disruptive Trends 2011

Product Innovation At Market Leaders Must Leverage Disruptive Strategies

The pace of innovation now is ferocious: In every part of people's digital lives, everything is changing fundamentally. The Internet is everywhere. The last analog media types are becoming...

• Downloads: 2072

For Marketing Leadership Professionals

Report:Tablets Will Grow As Fast As MP3 Players

Winning Tablet Product Strategies Will Exploit Both Apps And Browsers

Product strategists are struggling to make sense of the tablet opportunity: Will there be a market for tablets beyond Apple's iPad, and if so, how big will it be? In this report, we present data from...

• Downloads: 1777

For Marketing Leadership Professionals

Report:Fighting Disruptive Product Strategy: A Nokia Case Study

The N8 Is Not A Sufficient Response To Smartphone Disruptors'

Like many firms, Nokia has been grappling with huge threats to its business models and products from disruptive market entrants. These disruptors have familiar names: Apple and Google. Nokia's latest...

• Downloads: 464

For Application Development & Delivery Professionals

Report:Cloud Computing Market Dynamics In MEA: United Arab Emirates

This document provides an overview of cloud computing in the United Arab Emirates (UAE) for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

• Downloads: 23
• Rating:

For Marketing Leadership Professionals

Report:Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Downloads: 719

For CIO Professionals

Report:Cloud Computing Market Dynamics In MEA: Egypt

This document provides an overview of cloud computing in Egypt for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

• Downloads: 15

For Application Development & Delivery Professionals

Report:Cloud Computing Market Dynamics In MEA: Israel

This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

• Downloads: 14
• Rating:

For CIO Professionals

Report:Cloud Computing Market Dynamics In MEA: Nigeria

This document provides an overview of cloud computing in Nigeria for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

• Downloads: 17
• Rating: