Google

Online search engine Google (NASDAQ: GOOG) offers targeted search results based on a proprietary algorithm. Most revenue (from the search engine and subsidiaries YouTube and DoubleClick) is generated through sales of online advertising that is relevant to search results. Based in Mountain View, Calif., US.

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21 results in Reports

  • Google
  • Past 6 months
  • For Enterprise Architecture Professionals

    Report:Five Customer-Facing Scenarios Shape "Low-Code" Platform Choices

    Enterprise Architects Should Add A New Platform To Their Architecture Blueprints

    Confronting demands to deliver customer-facing applications quickly and efficiently, some firms are seeking alternatives to custom coding on application platforms that rely heavily on Java and .NET...

    • Downloads: 92
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Merchants Will Pick Who Wins The Digital Wallet Wars

    How To Avoid The Missteps Of Google Wallet And Square Wallet

    "If you build it they will come" . . . or so the saying goes. Unfortunately, this hasn't held true in the world of payments. Two first-movers in the digital wallet space, payments disruptors Google...

    • Downloads: 106
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2014: Marketing

    This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

    • Downloads: 221
  • For eBusiness & Channel Strategy Professionals

    Report:Why Google Bank Won't Happen

    But A Google-Powered Financial Services Hub Might

    Since 2010, Google has systematically built capabilities in areas such as digital wallets, payments, and comparison engines. These activities, as well as Google's reputation as one of the most...

    • Downloads: 235
  • For CMO Professionals

    Report:Brief: Google's Nest Buys Dropcam To Disrupt Digital Lifestyle

    CMOs' Strategies Must Tackle Environmental Scanning

    As June 2014 drew to a close, the tech press assembled in San Francisco to cover announcements from the annual Google I/O developer's conference. But the media mostly missed a significant...

    • Downloads: 94
  • For Marketing Leadership Professionals

    Report:Messaging Apps: Mobile Becomes The New Face Of Social

    Messaging Apps Will Force Digital Platforms To Evolve

    You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

    • Downloads: 248
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Cloud Services Gather Steam

    New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

    At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

    • Downloads: 185
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Amps Up Android

    Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

    Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

    • Downloads: 94
  • For Enterprise Architecture Professionals

    Report:Google Flu Trends — A Big Data Fail? Not Exactly

    Learn Big Data Lessons From Google

    In 2008, Google developed a big data predictive model using Internet search terms that it claimed could track the spread of the flu faster and with greater accuracy than the Center for Disease...

    • Downloads: 145
  • For Marketing Leadership Professionals

    Report:Brief: Don't Worry About Encrypted Search

    Multiple Data Sources Can Help You Pivot To Discovery Marketing

    In September 2013, Google confirmed that it had restricted access to all organic search activity. Several months later, in April 2014, the company had also blocked paid search query data. No doubt...

    • Downloads: 82
  • For CIO Professionals

    Report:Understanding The Australian Mobile Customer, Part 2

    Smartphone Adoption By Age

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

    • Downloads: 74
  • For Security & Risk Professionals

    Report:Raise The Security Bar With Human-Factor-Friendly Design Concepts

    You Can Only Improve Security If You Care About Customer And Employee Experience

    Security leaders must realize that human factors contribute to the success of a security control as much as the risk reduction of the security control itself. Security leaders who choose to ignore...

    • Downloads: 156
  • For Security & Risk Professionals

    Report:Quick Take: Google Acquires Divide And Shakes Up The Mobile Security Landscape

    On May 19, 2014, Google announced the acquisition of mobile device management and security vendor Divide. Divide's primary product offering creates two separate personas on a mobile device....

    • Downloads: 135
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

    • Downloads: 41
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Web Analytics, Q2 2014

    The Six Providers That Matter Most And How They Stack Up

    In Forrester's 75-criteria evaluation of web analytics vendors, we identified the six most significant software providers in the category — Adobe, AT Internet, Google, IBM, SAS Institute, and...

    • Downloads: 673
  • For Customer Insights Professionals

    Report:Quick Take: Google Acquires Adometry

    Google Acknowledges The Significance Of Measuring The Customer Purchase Path

    On May 6, 2014, Google announced its intent to acquire Adometry, a software-as-a-service (SaaS) cross-channel attribution provider focused on providing deeper insights to marketing and media...

    • Downloads: 146
  • For CIO Professionals

    Report:Understanding The Australian Mobile Customer, Part 1

    Smartphone Adoption By Gender

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in designing and developing their companies' mobile strategy. While marketing...

    • Downloads: 91
  • For Marketing Leadership Professionals

    Report:Benchmark Your North American Social Marketing Efforts

    Benchmarks: The Social Marketing Playbook

    North American marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives, using an average of 7.5 social tactics each. In this report, we show you...

    • Downloads: 284
  • For Sourcing & Vendor Management Professionals

    Report:Brief: Samsung Knox 2.0 Chases The Secure Mobile Market

    But Do Customers Need Another Vertical Enterprise Device Platform?

    The relaunch of Samsung Knox 2.0 was widely talked about at this year's Mobile World Congress in Barcelona. Customers and partners voiced mixed views on the market potential and the impact Knox will...

    • Downloads: 94
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Google Makes Glass Visible To The Enterprise

    Google's Embrace Of The Enterprise Market Will Unleash The Creative Forces Of Enterprise Applications

    Google has long showed off Google Glass for consumer use, but, on April 7, 2014, it explicitly shared the value that Google Glass holds for enterprise usage as well — and launched the Glass at...

    • Downloads: 108
  • For Marketing Leadership Professionals

    Report:The Case For Google Plus

    Three Reasons Every Marketer Should Use It

    It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

    • Downloads: 278