Google

Online search engine Google (NASDAQ: GOOG) offers targeted search results based on a proprietary algorithm. Most revenue (from the search engine and subsidiaries YouTube and DoubleClick) is generated through sales of online advertising that is relevant to search results. Based in Mountain View, Calif., US.

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14 results in Reports

  • Google
  • Past 6 months

  • For CIO Professionals

    Report:Predicting Individuals' Loyalty To Mobile Computing Ecosystems

    As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen

    Charles S. GolvinMay 15, 2013

    Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

    • Downloads: 71
    • Rating:

  • For Marketing Leadership Professionals

    Report:How B2B Marketers Use Social Now

    Emerging Trends In B2B Social Marketing For 2013

    Zachary Reiss-DavisMay 13, 2013

    Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

    • Downloads: 121

  • For Infrastructure & Operations Professionals

    Report:Navigating Diversity In Operating Systems And Browsers

    Heterogeneity Is Here — And Mobility Is Driving It Further

    J. P. GownderApril 22, 2013

    Infrastructure and operations (I&O) professionals face a splintered landscape of operating systems (OSes) and browsers, which complicates investment decisions tied to what they deploy and support for...

    • Downloads: 106
    • Rating:

  • For CIO Professionals

    Report:Answer Five Questions When Selecting A Cloud Collaboration And Productivity Suite

    A Buyer's Guide For Microsoft Office 365, Google Apps For Business, And IBM SmartCloud For Social Business

    TJ KeittApril 16, 2013

    Over the past two years, Forrester clients have shown great interest in the cloud collaboration and productivity suites Microsoft, Google, and IBM offer: We've fielded more than 150 inquiries on this...

    • Downloads: 250

  • For Marketing Leadership Professionals

    Report:How To Exploit The Database Of Affinity

    And Why Google, Not Facebook, Will Dominate Affinity Marketing

    Nate ElliottApril 15, 2013

    Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to...

    • Downloads: 160
    • Rating:

  • For Marketing Leadership Professionals

    Report:"Smart Body, Smart World" For Marketers

    Sensor Devices Disrupt Marketing Practices

    Sarah Rotman EppsMarch 26, 2013

    Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

    • Downloads: 258
    • Rating:

  • For Marketing Leadership Professionals

    Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Susan HuynhFebruary 13, 2013

    Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Includes...

    • Downloads: 3

  • For Marketing Leadership Professionals

    Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (Western Europe)

    ForecastView Spreadsheet

    Susan HuynhFebruary 13, 2013

    Smartphone installed base and subscriber data for 16 countries in Western Europe. Includes age and income ownership demographics by country as well as subscribers by operating system for selected...

    • Downloads: 3

  • For Marketing Leadership Professionals

    Report:Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet

    Susan HuynhFebruary 11, 2013

    Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income...

    • Downloads: 3

  • For CIO Professionals

    Report:2013 Mobile Workforce Adoption Trends

    More BYOD, More Devices, More Mobility, More Apple

    Ted SchadlerFebruary 04, 2013

    Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

    • Downloads: 795
    • Rating:

  • For Marketing Leadership Professionals

    Report:Fitness Wearables — Many Products, Few Customers

    Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

    Sarah Rotman EppsJanuary 28, 2013

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

    • Downloads: 270
    • Comments: 1

  • For Customer Experience Professionals

    Report:Next In Tech: Indoor Positioning

    Indoor Venues Are The Next Frontier For Location-Based Services

    Tony CostaJanuary 23, 2013

    Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

    • Downloads: 346

  • For Marketing Leadership Professionals

    Report:Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet

    Michael O'GradyJanuary 16, 2013

    Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

    • Downloads: 1

  • For Application Development & Delivery Professionals

    Report:IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

    Forrester's 2013 Predictions For Asia Pacific

    Michael BarnesJanuary 07, 2013

    2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

    • Downloads: 318
 
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