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For Customer Insights Professionals
Google's New Tool Is A Step Toward Understanding Customer Journeys
Forrester recently attended the 2013 Google Analytics Summit (GA Summit) in Mountain View, California. Following the August announcement of its new Data-Driven Attribution (DDA) tool, Google took...
- Downloads: 181
For Marketing Leadership Professionals
Quantifying The Impact Of Social Networking Sites On Brand Interactions For US Online Youth
It's been more than a year since Forrester published its original report on the "Facebook factor," which quantified the impact of a Facebook fan on brand interactions for US online adults, and social...
- Downloads: 266
- Comments: 7
For eBusiness & Channel Strategy Professionals
Despite Rapid Adoption Of mPOS Solutions By Retailers, Business Objectives Remain Uncertain
Over the past decade, as retail sales have shifted from physical stores to digital channels, traditional store-based retailers have been struggling to compete with the endless aisle and low prices...
- Downloads: 590