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Online search engine Google (NASDAQ: GOOG) offers targeted search results based on a proprietary algorithm. Most revenue (from the search engine and subsidiaries YouTube and DoubleClick) is generated through sales of online advertising that is relevant to search results. Based in Mountain View, Calif., US.

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21 results in Social

  • Ed Ferrara
  • For Security & Risk Professionals

    Blog:New Research: Develop Effective Security Metics - Published this Month

    This month I published a new report on information security metrics, best practices as well as a maturity model to measure your maturity in the reporting process.  This report outlines the...

    • For Security & Risk Professionals

      Blog:OK, Tell Me I'm Wrong!

      Everyone knows that in business you need to do two things: Increase top-line revenue growth and reduce bottom line cost. Doing both of these is how companies grow profitably. It really is that...

      • For Security & Risk Professionals

        Client Inquiry:Security Reporting Structure

        What are the pros and cons of security reporting within IT versus a non-IT department?

        • For Security & Risk Professionals

          Blog:Enterprise Information Security Architecture

          I always have been interested in Enterprise Architecture.  Enterprise Architecture is one of those terms that security professionals hear about but do not always know how it can benefit what...

          • For Security & Risk Professionals

            Client Inquiry:Are Organizations Still Using War Dialing?

            Are organizations in the financial services sector still using war dialing as a control to identify potential insecure modems or telephony applications? Is it still a best practice to engage in this...

            • For Security & Risk Professionals

              Blog:Information Value and Risk Assessment

                I just wrote a paper on the value of information security. Please see the paper here. It is something I have thought about for a long time. Information security as a technical discipline...

              • For Security & Risk Professionals

                Blog:Nine Managed Security Services Providers (MSSPs) Compete In The North American Market

                After months of diligent vendor evaluations, last week we officially published The Forrester Wave: Managed Security Services: North America, Q1 2012. This report features our detailed analysis on...

                • For Security & Risk Professionals

                  Blog:InfoSec: Enterprise Architecture Building Codes

                  There are many types of criminals. These include thrill-seeking hackers, politically motivated hackers, organized criminals after financial gain, and state-sponsored groups after financial gain and...

                  • For Security & Risk Professionals

                    Blog:Managed Security Services — Build Versus Buy

                      While you are at the Forrester Security IT Forum in Miami, you might also want to attend my session on Managed Security Services Providers. In my role as an analyst, I speak to many security...

                    • For Security & Risk Professionals

                      Blog:Information Security Metrics & The Balanced Scorecard

                      I just finished a final draft of a presentation on information security executive reporting that I and some colleagues will present at the upcoming Forrester IT Forum in Las Vegas.  For those of...

                      • For Security & Risk Professionals

                        Blog:Large Telecoms Offer A Full Menu Of Security Services, But Not Without A Little Indigestion

                        Guest Post From Researcher Chris Sherman  Last month, Ed and I spent a couple days in Paris with Orange's management team for their annual analyst event. Overall I was impressed with...

                        • For Security & Risk Professionals

                          Blog:Calculating Breach Costs: An Accounting Problem For Risk Management Strategy

                          Guest post from Researcher Heidi Shey.  Calculating the cost of a data breach should be a part of every organization’s information security risk management strategy. It’s not an easy...

                          • For Security & Risk Professionals

                            Blog:From Customer To Channel Partner

                             Even though it is not specific to security, this idea came to me while attending Dell’s Annual Analyst Conference (DAAC) in Austin, Texas two weeks ago. One of the hot topics discussed at...

                            • For Security & Risk Professionals

                              Blog:The Impact Of Proposed Cybersecurity Legislation On Private Sector CISOs - Miami Security Forum

                              At the upcoming Forrester Security IT Forum (November 9) in Miami, Florida, I will present information on President Obama's cybercrime legislative initiative. This presentation and discussion...

                              • For Security & Risk Professionals

                                Blog:Information Security Metrics

                                Forrester receives a significant number of inquiries from clients requesting Forrester guidance on Information Security Metrics.  Chief Information Security Officers (CISOs) need new types of...

                                • For Security & Risk Professionals

                                  Blog:Managed Service Market Is Growing – Come On In, The Water’s Fine!

                                  I reported that the managed security services market is growing in our recent Forrester Wave™ covering North American managed security service providers. Trustwave just issued a press release...

                                  • For Security & Risk Professionals

                                    Blog:MSSP Valuation - Information For Selecting An MSSP

                                    I attended two really great presentations at MSPWorld yesterday. This is a very interesting conference, sponsored by the MSPAlliance[i] and co-hosted with IT-Expo but focused on managed service...

                                    • For Security & Risk Professionals

                                      Blog:Information Security Metrics Insanity, The 3Rs And Dashboards!

                                        I just finished a research document titled Measure The Effectiveness Of Your Data Security And Privacy Program for the The Security Architecture And Operations Playbook. This was a lot of fun...

                                      • For Security & Risk Professionals

                                        Blog:Think Differently

                                        Steve Jobs by Walter Isaacson is a very readable and honest portrayal of one of the most influential personalities in the computer industry from 1980 to the present. Often caustic, abrupt, and...

                                        • For Security & Risk Professionals

                                          Blog:The Power Of Data Analysis - "Spamalytics"

                                          Some of you may have seen the article in the New York Times by John Markoff (endnote1) announcing a paper to be presented at last week’s IEEE conference. This paper is an update to research...

                                          • For Security & Risk Professionals

                                            Blog:More On Metrics...

                                            At Forrester, we place a great deal of emphasis on relevance and what it means when researching a topic.  For the busy executive, it's sometimes difficult to wade through deep lists of...

                                             
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