Grey Held

Data Engagement Director serving Customer Insights PROFESSIONALS

Grey serves consumer market research professionals. As part of Forrester's Consumer Technographics® business, he manages the Data Client Services team of data professionals focused on helping consumer market researchers, interactive marketers, consumer product strategists, and eBusiness channel strategists take advantage of Forrester's Technographics database of 225,000 annual survey responses. Technographics is the largest and longest-running survey in the world about how consumers adopt, use, and are affected by technology and the impact of consumer technology on markets.

Grey also has broad experience in different segments of the digital imaging market, including digital printing, digital photography, and the transition of paper-based documents to digital.

Previous Work Experience

Prior to joining Forrester in October 2007, Grey was director of research at Lyra Research, where he worked for 13 years and managed a team of research analysts focused on the digital imaging market. Before that Grey was international marketing manager for Bitstream, where his focus was on global partnerships. Grey has been a speaker at numerous industry trade shows, including the Giga Information Group's Global Ink Jet & Thermal Printing Conference and has been interviewed in trade journals such as Digital Output and The Big Picture.

Education

Grey has a bachelor's degree from the Massachusetts Institute of Technology and a master's degree from Temple University.

Research Coverage

Grey Held's Research

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