 CHARLENE LI is one of the leading voices in the area of Social Computing and Web 2.0 through her work over the past nine years with the respected technology and market research company Forrester Research. She is one of Forrester’s most quoted analysts. An accomplished and frequently requested public speaker, she often appears at industry events and delivered the keynote speech at Forrester’s Consumer Forum in 2007. Charlene analyzes how companies can use technologies — like blogs, social networks, RSS, tagging, and widgets — to meet business objectives. She started her own analyst blog in 2004 and is regularly cited as America’s most influential analyst blogger. She shares her blog with Josh Bernoff. Previously, Charlene led the marketing and media research team at Forrester and ran its San Francisco office. She has also been publisher of interactive media for Community Newspaper Company, a group of newspapers in Massachusetts, and served on the board of directors for the Newspaper Association of America’s New Media Federation. Charlene has managed new-product development for the San Jose Mercury News and has also been a strategy consultant for Monitor Company. She holds an M.B.A from Harvard Business School. Charlene lives in San Mateo, Calif., with her husband and two children, all of whom are happy, engaged members of the groundswell. |
 JOSH BERNOFF is one of America’s most prominent and widely quoted technology analysts. Josh has been a Forrester Research analyst for 13 years and is currently a vice president at the technology and market research company. He created the Technographics segmentation, the foundation for Forrester’s worldwide consumer survey business since 1997. Josh’s analysis aims at a deeper understanding of people, how they use technology, and how that affects business. He shares a blog with Charlene Li. Currently focusing on social technologies, Josh has also created groundbreaking analysis of changes in the media industry with widely cited reports, including “Will Ad-Skipping Kill Television?” and “From Discs To Downloads.” In an appearance on 60 Minutes, Mike Wallace introduced him as “the top TV industry analyst at Forrester Research, the authority on where TV is going.” Josh has consulted on strategy with senior executives from global companies including ABC, Best Buy, Cisco Systems, Comcast, L’Oréal, Microsoft, Sony, TiVo, and Viacom. He is a sought-after speaker, having keynoted conferences around North America and in Barcelona, Cannes, London, Rome, and São Paulo. Before Forrester, he worked as an executive and a writer at several Boston high-tech startups. Josh lives in Arlington, Mass., with his wife and two children. |
