"The workshop forces you to ask questions you need to ask. One of the things that stands out for me was really making sure that we understood the context of objectives and strategy, and what is our ultimate goal."
- Director, Social Networking
For more information about Forrester's consulting offerings, contact our sales team.
Why Groundswell consulting?
Forrester Research is dedicated to making leaders successful every day. While social technologies are a powerful way to advance your business goals, they're often confusing and tough to implement. We can help with educating your managers, getting you started creating your own strategy, or making technology choices as you move toward implementing social technologies. We've already helped over 100 companies around the world.
The Team
Forrester Research has more than 20 analysts working on social technology strategy. Our social technology experts span North America, Europe and Asia with experience in industries like high-tech, retail, financial services, and pharmaceuticals.
Consulting Offerings
Our groundswell consulting includes these basic offerings, customized to your needs.
- Social Technographics Profile. We survey hundreds of thousands of consumers in North America, Europe, and Asia every year. Whatever your industry, it's likely that we can provide a profile of the social activities of the type of customers you're trying to reach. Also included in other consulting offerings.
- Speeches and Webinars. Educate your employees or your organization's members with a Groundswell speech or Webinar. Includes an introduction to the POST method for developing Groundswell strategy (People, Objectives, Strategy, Technology) plus customized examples and data.
- POST Method On-site Workshop. The Groundswell speech plus a workshop so you can develop your own strategies based on our POST method template. Quick half-day workshop or comprehensive full day-workshop with detailed information on social strategies for market research, communities, marketing, social networks, and customer support. We've already done more than a dozen of these. Also available for groups of your members or clients.
- Consulting Projects. Projects from Forrester Consulting provide the detail and confidence that enterprises need before moving forward with a major social application. These projects can include stakeholder interviews, customer surveys, and detailed strategy and vendor recommendations.
