Listening (16)
Talking (34)
Energizing (28)
Supporting (27)
Embracing (19)
Managing (11)
Social Impact (16)
Forrester Groundswell Awards: Embracing
EA NBA Live Jersey Creator |
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In order to reach a larger customer group of NBA fans loyal to other licensed games, Electronic Arts sought to generate lasting buzz around its latest gaming release—buzz that would outlast the usual dip in post-launch interest. By injecting an exciting, unconventional lifestyle component into the NBALIVE08 web experience, EA would resonate with a broader range of fans—and keep those fans engaged for the long term. |
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MyStarbucksIdea.com |
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MyStarbucksIdea.com is the first social media website from Starbucks. Our mission is to help us connect with our customers by co-creating the future of the company with them. MSI (as it is known to the community) has four components: share: Where community members post their Starbucks Idea. Anyone can post an idea. vote: The site let's you easily see what other people have suggested and vote on the ideas you agree with. The community decides what's important and what is not. discuss: Inline comment streams allow community members to discuss ideas with other customers and about 40 Starbucks Idea Partners from various departments answer questions and provide insights to the discussions. |
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Brightidea.com WebStorm 5.0 |
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WebStorm 5.0 by Brightidea.com is a software-as-a-service application that enables companies of any size to quickly and easily create a real-time, customizable feedback portal that promotes both internal and external innovation. Through the enhancement of the business communication channel and management of actionable ideas, companies using Brightidea.com’s platform are able to engage with customers, employees, and partners in order to maintain a competitive edge and better meet customer needs. |
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Addison Avenue's SuggestionBox: Company Improvement & Customer Interaction |
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The garage is often the birthplace of companies that drive innovation. Addison Avenue Federal Credit Union is focused on guiding people towards financial freedom so they can make their lives better. Named after the legendary location of the garage where HP started in Palo Alto, CA, Addison Avenue fosters a culture of innovation while managing the highest level of investment assets in the credit union industry. As the economy slumps and financial concerns rise, Addison Avenue has excelled and grown through customer-focused online initiatives that are fully committed to organizational improvement. |
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StyleFeeder's Personal Shopping Engine |
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StyleFeeder, the Web's only personal shopping engine, is revolutionizing online shopping by enabling consumers to find what they want through the power of social data. The site takes advantage of the fact that existing search engines aren't built to facilitate product searches; Google et al might work if you know exactly what you're looking for, but what if you're stuck at the category level (I need a new shirt or a new rug)? Delivering personalized results in seconds, StyleFeeder's core functionality of personalized recommendations has been developed by Dr. Jason Rennie, a graduate of MIT. Since his Ph.D. work on recommendations, Jason has adapted recommendations technology to work on real-world data instead of toy data sets, and developed ways to crunch all of this data in practically real-time, which no other recommendation service is currently doing. |
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MTV Engages Viewers for Innovation |
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Despite its already extensive research program, MTV Research and Planning created its private online community with Communispace in June 2008 in search of the speed they need to fuel their ongoing innovation efforts throughout the organization. In the "customer in control" world of social media, MTV knew that finding a way to quickly and easily tap into the Voice of the Customer, would enable them to meet their business goal of helping viewers truly connect with their programming, even to directly shape and create it. They found that a community, built and managed by Communispace, was the ideal component to meet this strategic approach. The community is made up of 300 18—22 year-olds from the US, who offer their input and insights daily to the team at MTV, allowing them to adjust television and web offerings in real time—altering content and strategies at the speed which their target demands. The community is a metaphor for the type of viewer experience MTV strives to create. |
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"Creaming" The SERP's |
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We've all run a "vanity search" on our own name in a search engine. When award-winning journalist Matt Creamer Googled himself the results pages in major search engines returned a list of very different Matt Creamers above him — including one linked to "slumlords." The "real" Creamer was concerned — as a renowned journalist his reputation impacts his ability to get stories and earn people's trust. He asked Reprise Media to help build and maintain a strong online presence that would give him more control over the impression people had of him when they searched. We developed an integrated SEO & SMM plan that incorporated a tightly integrated set of websites: |
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The SuccessFactors Customer Community |
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SuccessFactors is the global leader in on-demand performance and talent management solutions. With more than 2,140 customers and 4 million end users, one of the core missions of SuccessFactors is customer success. The company's online community, The SuccessFactors Customer Community, puts this mission into action and represents a new approach to managing customer relationships that brings customers inside to share ideas, provide feedback and play a key role in our product roadmap while also fostering collaboration. |
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Mensa Process |
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Mensa Process is comprised of a network of over 100,000 people in 100 countries throughout the world who represent the top two percent in general intelligence. The Mensa network draws on the bright, creative, and passionate minds from members of Mensa in order to solve tough problems and quickly uncover new market opportunities. Mensa, always on the lookout to identify innovative growth opportunities, partnered with Brightidea.com to create an online service that would allow companies to tap the wisdom of this high IQ network over the web, no matter where Mensa members are located. |
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Watch Design Community for Swarovski EnlightenedTM by HYVE |
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Swarovski Enlightned™ invited designers and creative consumers from all over the world to engage in the watch-design-community. The community creation was based on a design-contest, which was open for designers (e.g. design students) but also for people who are generally interested in watches, gemstones and related topics. More than 1,650 participants joined the community to showcase their talent and submit their designs. In total, they created over 2,000 watches in different segments ranging from classic to sporty and from abstract to realistic. Altogether, community members placed 147,000 gemstones, made more than 6,000 evaluations and contributed 1,750 qualitative comments. |
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crowdSPRING: the creative marketplace |
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crowdSPRING is an online marketplace for buyers and sellers of creative services. Buyers looking for a new logo, website, marketing materials or other creative content simply post what they need, when they need it and how much they want to pay. Once posted, creatives from around the world will submit actual work — not bids or proposals — for the buyer to review. As the submissions come in, buyers are able to review, sort, rate, provide feedback and collaborate with creatives until they find the "the one." |
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Kilkenny County Council Planning Wiki |
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Our entry is a wiki which invites members of the public and interested parties to collaborate on a discussion around the formulation of future Local Area Plans for townlands in County Kilkenny, Ireland. The wiki allows interested parties to modify and or comment on all elements of the Plans, whilst also maintaining the easily accessible reference material. The Local Area Plans are accessible online for feedback, modification and comment 24/7. Previously Council Planners had experiences of sitting in empty town halls during public consultation events where nobody turned up. While our planners will continue to hold such physical consultation events, this wiki expands the range and availablity of the consultative process and also enhances transparency as all online contributors can see and comment on each others contributions,we hope this will also help to increase the quality of debate around the Plans. |
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Passenger and JCPenney Create "Ambrielle Team" Community |
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JCPenney launched Ambrielle Team, a private online community dedicated to consumers of the JCPenney lingerie line, with the goal of learning more about the Ambrielle customer and her fit concerns. Passenger’s team helped JCPenney gain an initial understanding of her fit and quality issues through a series of online discussions within the community. After a "wear" test to gain more detailed feedback on specific products, participating members were invited to voice their opinions via a private discussion board, an online activity and live online chats with the product team. Based on this customer collaboration and consumer feedback, JCPenney made several significant product changes to the lingerie bands, straps and overall sizing so that their products better met customers’ needs. |
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Brooklyn Museum: Click! A Crowd-Curated Exhibition |
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Click! A-Crowd Curated Exhibition is a photography exhibition that invited Brooklyn Museum’s visitors, the online community, and the general public to participate in the exhibition process. Taking its inspiration from the critically acclaimed book The Wisdom of Crowds, in which New Yorker business and financial columnist James Surowiecki asserts that a diverse crowd is often wiser at making decisions than expert individuals, Click! explored whether Surowiecki’s premise could be applied to the visual arts—is a diverse crowd just as " wise" at evaluating art as the trained experts? Click! was an exhibition in three consecutive parts. It began with an open call—artists were asked to electronically submit a work of photography that responded to the exhibition’s theme, "Changing Faces of Brooklyn," along with an artist statement. |
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TurboTax Inner Circle |
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The TurboTax Inner Circle is a web based community comprised of 17,000 customers who participate in collaborative innovation alongside Intuit product managers, marketers and development teams. Customers submit their ideas for improving TurboTax, and converse with Intuit employees via a variety of methods to bring their ideas to life. Customer insights derived from the Inner Circle are delivered directly to TurboTax development teams for consideration and implementation. Conversely, internal teams ask the community for feedback on new designs, concepts, and products. It's not uncommon for 1,000 members to respond to questions from product teams within a matter of a few hours — a big plus for a company on a tight annual schedule! |
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DEWmocracy: Create the New Mountain Dew |
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Thanks to social media, Mountain Dew's 14-25-year-old audience expects a say in everything. So in place of traditional product innovation, WHi created DEWmocracy to let them determine their own new drink. A web video directed by Forest Whitaker framed a world without choice, and consumers embarked on an epic quest for the elixir that will restore power to the people. This myth gave context to a gaming environment that let users create the new Dew: its flavor, color, name, logo, label and tagline. Points were earned through story-driven mini-games, top earners landed on the leaderboard, and message boards providing cheats. Midway through, users aligned with one of the three most popular drink combinations then collaborated on logos, labels, and battle cries (taglines) for their drink. WHi created a companion Facebook application to fan the movement. In the end, a team vote picked their candidate for the national vote — with the winner to become the next Mountain Dew released to market. |
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Apeer Professional |
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Apeer is an advanced collaboration application that enables individuals to connect in a completely new way, where all parties can simultaneously exchange and view PDF's and photos, make slide shows, hear audio, and see videos in real time over the internet — all in one window. It also provides conversational tools with built-in voice and chat. Here's how it works. Start an Apeer session and simply drag and drop a media file into the Apeer window. That file will automatically be sent to every other person in your session and they can send files back to you the same way. |
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Zvents Media Platform |
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Over 250 media channels like MSN City Guides, Boston.com, LA.com, YELLOWPAGES.COM, and MTV's Campus Daily Guides have joined the Zvents Network. Hundreds of newspaper publishers, tv, radio stations, and online media partners are embracing the Zvents Media Platform: a co-branded local search experience and advertising platform - powered by Zvents. Why? Zvents connects millions of people with the things they care about, maps what's happening in the real world, and enables local promotion for businesses and advertisers through listings, reviews, and mobile application. The Zvents Media Platform uses highly advanced technology, and earlier this year launched Federated Local Search, making Zvents the first to provide a localized version of Google's Universal Search. Federated (or blended) search presents results that include images, text, local reviews, events, news, and business listings for a comprehensive search experience. |
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CommunityLend |
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At CommunityLend, we believe the rules that apply to the lending industry in Canada are broken.
We will democratise and re-invent the lending process by bringing the weight of social capital to bear in what has been dominated by economic capital decision making criteria to date... |
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