Marketers reach out to social influencers with Traackr

Haven't we all been drawn to see a movie, read a book, buy a digital camera or even influenced in your car purchase by a consumer review, blog post or YouTube video? Marketers have started to acknowledge the weight of some of these users' voices and the fact that some of them drive consumer behavior more efficiently than their best sales agents. Traackr was born out the realization that the role of small influential communities of users/consumers is increasing at the same pace as the social media tools that carry their voices. Traackr offers a powerful and unbiased measure of the online performance of these mavens, accessible by mavens themselves who can learn to make their opinion count, and by marketers who can connect with these rising influencers.

Online influence is measured on Traackr across major social media sites and expressed in a series of indexes that can be used to benchmark and compare performance by topic, industry, location. Short description of business or non-profit goals: Traackr's ultimate goal is to be the online venue for influencers and marketers to meet. Our first objective is to provide a way to measure the value these influencers are creating.

Since its launch, Traackr has received 8,246 unique visits for a total of 26,716 page views. Traackr is now following 917 influencers. Traackr is currently gathering tracking over 200,000 assets (videos, blog posts, reviews, photos) across 12 different social sites. As we keep expanding the data set, sites, and metrics we cover, our user base keeps expanding.

The second objective is to initiate campaigns marketers can run leveraging these influencers. Since Traackr's inception, 216 marketing campaigns have been created by Traackr users. We have recently undertaken a handful of projects directly with marketers to help identify, qualify and get connected to the influencers they need. Dates application was available: February 2008 to present