What Is Groundswell?It’s a book by two Forrester analysts with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. Featuring 25 full case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt, or see our reviews.
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How Do I Apply Groundswell To My Business?We help professionals by profiling their customer bases and navigating the experience-tested social technology roadmap described in Groundswell. We’ll help you find the strategy that works best for your objectives and your role: customer experience, direct marketing, ebusiness, channel & product management, interactive marketing, market research, or marketing leadership.
