Social Technographics profile tool
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2009 Forrester Groundswell Awards

The 2009 Forrester Groundswell Awards winners have been announced! Read Josh's blog post for the full list.

What Is Groundswell?

It's a bestselling book based on analysis by Forrester Research filled with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. It features full case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt, see our reviews, or learn about how we can help your company.

Groundswell wins Berry-AMA Book Prize

Berry-AMA Book Prize WinnerGroundswell has been awarded the American Marketing Association Foundation's prestigious Berry-AMA Book Prize for best marketing book of 2009.

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We Can Help With Your Social Technology Strategy

We've now worked with over 100 companies and organizations as they build strategy. We'd like to help you. Our team can give a speech to introduce your members or employees to the groundswell, conduct an on-site strategy workshop to jump-start your application, or work on a larger product to plan your strategy. We customize our consulting with data and case studies about your industry.