MEDIA & BLOGS
"A new book by two researchers explains how companies' reputations can be tarnished by the cacophony of Internet commentary, and how they can fight back."
— Broadsided, The Boston Globe
"The Forrester analysts have prepared one of the most comprehensive and useful primers on the sudden surge in social media."
— Groundswell Gains A Following, Advertising Age
"In this interview, Li explains why companies might want to hire some good bloggers, why sending in the flaks and lawyers isn't such a good tactic anymore (are you listening, Barbra Streisand?), and why at the end of the day companies should think people, not technology."
— Charlene Li on Flaming Laptops, Sleeping Technicians, and the Streisand Effect, Fast Company
"(The book) is not so much a manifesto or a dissection of online culture as it is a how-to manual for executives and mid-level managers trying to navigate this fast-changing and often confusing environment."
— Ideas: Book Review, Financial Times
"The biggest mistake," (Charlene Li) says, "is thinking that (social computing) is a fad, that companies can ignore it, that they don't need to engage, that it's for 'those people over there' — those wacky companies for young people."
— Questioning Authority: Charlene Li wants you to go online. Right now.
The Conference Board Review
"For anyone interested in social media's impact on business, Groundswell is a great read."
"This is recommended reading for people in any kind of web marketing role."
— How To Change The World, by Guy Kawasaki
"Charlene Li . . . says CIOs and business leaders must let go of a command-and-control mentality."
— Why CIOs Must Embrace Social Software: A Conversation with Charlene Li of Groundswell, CIO
"Groundswell thinking — long-term, customer-centric thinking — takes time to build and CMO backing to accomplish."
— Social Networking Needs CMO Lead, Advertising Age
"Groundswell is the definitive guide to what is happening now in the citizen marketer online world we live, work, and frolic in."
— Brand Autopsy, by John Moore
"Groundswell ¿ Buy it, Read It, Share It!"
— What's Next, by BL Ochman
"Companies worldwide are trying their best to make sense of the emerging landscape of social technologies and the new book, Groundswell¿does a fantastic job at just that."
— Online Marketing Blog, by Lee Odden
Blurbs
"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."
— Scott Cook, Founder and Chairman of the Executive Committee, Intuit
"Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly — especially when talking to and supporting your consumers — is essential for business success."
— Cathie Black, President, Hearst Magazines
"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we're starting to realize the value of those connections as well as the new communications and experiences those interactions lead to — the 'human network.' Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."
— John T. Chambers, Chairman and CEO, Cisco Systems
"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."
— Christina Norman, President, MTV Networks
"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."
— Clark Kokich, CEO, Avenue A | Razorfish
"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."
— Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age
"Internet-style communication tools change organizational communication completely, providing a means for workers to run organizations more effectively. Groundswell describes how this can happen in any organization, focusing on the human issues, which is the hard part."
— Craig Newmark, Founder, craigslist.org
Audio & Video
Watch Josh on CNBC¿s Squawk Box.
— CNBC
Listen to Charlene in this BusinessWeek podcast
— The Diane Rehm Show
Listen to Josh¿s appearance on National Public Radio
— BusinessWeek Innovation Podcast
How To Profit From The Social Media Groundswell
— Future Now Podcast
Charlene Li and Josh Bernoff Launch Groundswell
— Marketing Voices Podcast
Video: How To Be A Social Media Change Agent
— Harvard Business Press
