Open Port
Early in 2007 Intel's web marketing organization recognized the trend of customer generated conversations and how they preferred to have conversations with others regarding information about Intel's products. With a flair for experimentation we decided to see what would happen if we hosted the conversations ourselves. And the results have amazed everyone. Intel launched the Open Port site in 2007 as a way to support our business customers and technical community. The community site now incorporates 7 different sub communities where community members post blogs, host forum discussions, and post resources including wiki documents to engage with each other. Building A Support Community As of April of 2008 we have seen that Intel supporting 25% of the dialogue, with the community supporting 75%. In July 2008, an active technical expert began answering our Ask An Expert section of the site. He alone has responded to over 60 community questions. Increased Reach
Increased Relevance & Preference Open Port outperforms similar business content on Intel.com 3 to 1 A community member joined Open Port to help activate her systems. She went on to buy 900 systems. (http://communities.intel.com/message/1394#1394). An IT pro came to Open Port to self-activate vPro systems. Based on what he learned he showed his managers and explained \"… my organization will be purchasing only vPro hardware in the future.\" (http://communities.intel.com/message/3244) |
