TradeKing Community

TradeKing's first-of-its-kind Community, which addresses issues online investors face feeling isolated, uncertain and lacking resources to improve their trading savvy, continues to innovate and grow.

The Community gives every member their own blog, micro-blogging capabilities called Trade Notes, a profile page with various dynamic ways to connect with peers, and a unique Certified Trades feature that enables account holders (if they wish) to publish their actual trades. This innovation lets everyone compare what a trader blogs about with how they trade, reducing the opportunity for disingenuous bloggers to manipulate the market.

TradeKing enhanced investors' access to education and public mentoring by adding trading experts via its new "All-Star" trade blog. These trading pros break down actual members' trades by reviewing both winning trades as well as those with disappointing results to help Community members learn from one another in real-time.

The Community has become a preferred service channel for many clients, with investors posing questions to their peers (including ones they'd never pick up the phone to ask) with the answers remaining available for all Community members to benefit from, providing a rich body of evergreen site content.

TradeKing is proving that Web 2.0 directly drives customer and business value. These goals are being advanced every day in the TradeKing Community, spurring a continual grow in investment for social networking features.

Today, the TradeKing Community is 10,000+ members strong and features thriving forums, groups and 600+ investor blogs. More than 1,000 Community members show their trades, which are certified on the site, leading to better information sharing and more public mentoring.

TradeKing finds that investors who network, trade more. While active Community members make up 5% of all TradeKing members, they drive more than 10% of trades and commission revenue. Investors who network are high-value clients. Active Community members have a significantly higher rate of funding and balances. Investors who network, stay longer. Evidence suggests Community features contribute significantly to customer engagement, satisfaction and trading success.

TradeKing continues to lead its industry in customer service (ranked #1 by SmartMoney) even with its explosive growth. The firm attributes that success largely to its integration of Community features with traditional service channels for ongoing knowledge sharing throughout the trading process.