Rubbermaid - Adventures in Organization

Rubbermaid's Adventures in Organization blog is a talking application that allows us to have conversations with consumers and professional organizers in public. Our postings are very informal and have a very personal and real tone.

Our blog has become an important tool in developing and sustaining engagement and advocacy.

Our blog and its associated social computing accounts has allowed us to begin building relationships with consumers and professional organizers whom ultimately become advocates of our brand.