Social Technographics profile tool

The Groundswell Team

The Groundswell team includes more than 20 analysts working on aspects of social technology strategy. Forrester's Consulting Staff can hook you up with the right analyst for you.

Serving Interactive Marketing Professionals

Josh Bernoff
General social technology strategy
  Sean Corcoran
Ad campaigns, agencies, community platforms, pharmaceuticals, sponsored conversations
Nate Elliott
Canada, CPG, media, social networks, Twitter, video
  Augie Ray
Social media marketing, online communities, social networks
Emily Riley
CPG, media, retail, financial services, social networks
     

Serving Marketing Leadership Professionals

Lisa Bradner
CPG, social as part of marketing strategy
  David Card
Media, CPG, social networks
Mary Beth Kemp
Europe, luxury, CPG, social as part of marketing strategy
  Steven Noble
Australia, Asia, blogs, community moderation

Serving Technology Marketing and Product Management Professionals

Peter Burris
B2B and social media infrastructure
  Jennifer Belissent
B2B, emerging markets, telecom
Tom Grant
B2B, widgets
  Tim Harmon
B2B, channel and SMB communities
Laura Ramos
B2B social media mix, communities, blogs
     

Serving Business Process and Applications Professionals

Natalie Petouhoff
Sales and service applications
     

Serving Consumer Product Strategy Professionals

Sarah Rotman Epps
Media
     

Serving Customer Intelligence Professionals

Suresh Vittal
Listening platforms/brand monitoring
     

Serving Information & Knowledge Management Professionals

Rob Koplowitz
Employee use of social technologies