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For Sales Enablement Professionals
Tech vendors are likely underperforming in international markets because their central marketing teams do not successfully integrate inputs from their field marketing colleagues about local market...
- Downloads: 73
For Customer Insights Professionals
How CI Can Use Technology To Drive Competitive Advantage
Marketers require ever more technology to capture, integrate, analyze, and apply customer data to marketing programs. Forrester recommends that marketers establish an enterprisewide marketing...
- Downloads: 738
For eBusiness & Channel Strategy Professionals
Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...
For Marketing Leadership Professionals
Use Big Data To Deliver Context And Personalization At Scale
In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...
- Downloads: 508