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For Marketing Leadership Professionals

Health Marketers: Create A Social Computing Game Plan – A Social Computing Report

Understanding User Motivations Is The Key To Building Engagement

November 05, 2007

By Chloe Stromberg with Laura Ramos, Sarah Glass, Emily Bowen

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Why Read This Report

Health marketers face untested technologies, unfamiliar partners, and cross-channel questions when creating a Social Computing game plan. To make smart choices, they must recognize that health users will engage in Social Computing only when they genuinely want to participate. To spark this desire, marketers must choose the tools and partners that best meet users' informational and emotional needs. To ensure engagement is sustained across channels, marketers must build standalone Social Computing resources for general needs while linking online and offline channels to deliver personalized information and support. Ultimately, health marketers must get a complete picture of user needs, use needs-based segmentation, and harness user engagement to align with and service their unique business objectives.
Tags: Brand & Product Web Sites, Consumer Electronics & Technology, Consumer Healthcare, Customer Experience Management, Direct Marketing, Emerging Media, Emerging Methods, Healthcare & Life Sciences, Interactive Marketing Strategy and Process, Social Computing, Social Marketing, Social Media, Web 2.0, Web Design & Usability
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TABLE OF CONTENTS

  • Putting Social Computing Into Practice Presents New Challenges
  • Understanding Motivations Is Critical To Creating A Successful Plan

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