Forrester

For eBusiness & Channel Strategy Professionals

Report:How French Banking Customers Use Different Channels, 2011

Banking channel use is changing in France as customers slowly turn away from traditional channels like branches and the telephone to use digital channels like Internet and mobile banking. Digital...

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For eBusiness & Channel Strategy Professionals

Blog:How To Encourage Mobile Banking Use

When we look at our Technographics data on mobile banking adoption by bank, it’s clear that some banks are doing much better than others. Why? Some banks are lucky. Some banks have distinctive...

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Banking In Europe 2012

Mobile Banking Is A Major Strategic Shift, Not Just Another Channel

Most European banks have now launched their mobile offerings, and customers are steadily adopting mobile banking: 21% of European Net users with a mobile phone now use at least one form of mobile...

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For eBusiness & Channel Strategy Professionals

Report:How Dutch Banking Customers Use Different Channels, 2011

The Netherlands continues to be the leader in online banking adoption in Europe. With just 9% of Dutch consumers using branches and 85% using online banking each month, the Web has become the heart...

• Downloads: 439

For eBusiness & Channel Strategy Professionals

Report:Best Practices In Mobile Banking

Processes: The Mobile Banking Strategy Playbook

The critical question for many digital banking teams after they build mobile banking is how to encourage customer adoption and use. Forrester spoke to eBusiness executives at banks about the current...

• Downloads: 595

For eBusiness & Channel Strategy Professionals

Report:How UK Banking Customers Use Different Channels, 2011

Executives Need To Put Digital Touchpoints At The Heart Of Their Strategies

Online banking has changed the way people use other banking channels over the past decade. Even so, half of UK adults still visit a branch each month. eBusiness and channel strategy executives need...

• Downloads: 642

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: European Retail Banking eBusiness And Channel Strategy

Put Digital Touchpoints At The Heart Of Your Multichannel Strategy

In this research, we explore what the state of the economy, new regulations, competition, and changing customer behavior mean for the priorities of eBusiness and channel strategy executives at...

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For eBusiness & Channel Strategy Professionals

Report:Using Video To Drive Online Financial Services Sales

How Financial Services eBusiness Executives Can Use Online Video

More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...

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For eBusiness & Channel Strategy Professionals

Blog:We're Hiring! Analyst Serving eBusiness and Channel Strategy, Amsterdam

After six years at Forrester, Alexander Hesse has decided to leave Forrester to take on a new challenge in a different field. It's always a sad day when you lose a respected colleague and I wish...

For eBusiness & Channel Strategy Professionals

Report:How Italian Banking Customers Use Different Channels, 2011

The use of digital banking channels has grown rapidly in Italy, which has the highest mobile banking adoption in Europe — while the growth of branch use has come to a halt. Channel strategy...

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For eBusiness & Channel Strategy Professionals

Blog:Will 2012 Be The Year Financial eBusiness Teams Fully Embrace Video?

I love video as a communication media. The combination of sound and moving pictures so much more engaging and more memorable than text. We wrote in our research last year about how we're starting...

For eBusiness & Channel Strategy Professionals

Tool:Italy Is Starting To See A Generational Divide In Channel Use

For eBusiness & Channel Strategy Professionals

Report:European Financial Comparison Shopping Continues To Grow

Make Comparison Shopping A Fundamental Element Of Your Online Strategy

Nearly four in 10 European online financial product researchers used financial comparison sites last year — a number that has grown from 29% in 2007. Comparison sites play an increasingly...

• Downloads: 273

For eBusiness & Channel Strategy Professionals

Blog:Our View On What Matters In European Retail Banking eBusiness & Channel Strategy

The past five years have been awful for most European retail banks. The financial crisis, and the resulting recessions in most of Europe's economies, nearly destroyed some banks and crushed the...

For eBusiness & Channel Strategy Professionals

Blog:Does The UK Need Another Online Payment System?

I am intrigued by last week's announcement from UK payment processor VocaLink and Australian financial software vendor eWise that they are collaborating to build an online banking transfer...

For eBusiness & Channel Strategy Professionals

Blog:Mobile Banking And Payment Innovation In France

This is a guest post from Myriam Da Costa, a researcher serving eBusiness & Channel Strategy professionals. France has been quick to embrace mobile banking. Banks like BNP Paribas and...

For eBusiness & Channel Strategy Professionals

Blog:Learning From Digital Innovation At Commonwealth Bank Of Australia

There are a number of firms that we watch closely at Forrester because they stand out for sustained innovation. Behind the technology giants like Google and Apple, there are a number of established...

For eBusiness & Channel Strategy Professionals

Blog:Looking Forward To Our Marketing & Strategy Forum 2011 On November 16th And 17th

One of the (many) things I have been working on for the past few months is this year’s  European Marketing & Strategy Forum, which is taking place on the 16th and 17th of November at the...

For eBusiness & Channel Strategy Professionals

Blog:The Battle For The Digital Wallet

Over the past couple of years I have been intrigued by the concept of a 'digital wallet' that will combine mobile payments with a variety of other benefits for customers. The more people I...

For eBusiness & Channel Strategy Professionals

Blog:The Co-operative Bank Tops Our UK Bank Content & Functionality Benchmark

One of the most common questions banking eBusiness executives ask Forrester analysts is: "What do you think of my Web site?".  That's always a tough question to answer because what I think...

For eBusiness & Channel Strategy Professionals

Blog:Digital Banking Innovation In Turkey

In our research on eBusiness and channel strategy, we often come across clusters of innovation where innovation by one company in a sector causes its competitors not only to match it, but to try to...

For eBusiness & Channel Strategy Professionals

Report:Building A World-Class Mobile Banking Strategy

Executive Overview: The Mobile Banking Strategy Playbook

Mobile banking is the most important strategic change in retail banking in more than a decade. Yet too many banks have taken a haphazard approach to mobile strategy, rolling out apps and features...

• Downloads: 418

For eBusiness & Channel Strategy Professionals

Blog:Does Your Company's Tax Policy Matter To eBusiness?

Today is, apparently, Cyber Monday in the UK. But there's a more interesting story in the UK's eCommerce market. It's about tax. The debate is about the tax policies of a number of...

For eBusiness & Channel Strategy Professionals

Blog:Some Observations From Finovate Europe

For the past few years I have watched enviously as the Finovate online financial technology show has gone from strength to strength in San Francisco and New York. So I was thrilled to hear that...

For eBusiness & Channel Strategy Professionals

Report:Understanding Online Payment Preferences In Europe

Alternative Payment Systems Provide Opportunities For European Merchants

The European online payment landscape is highly fragmented, with different payment methods achieving varied adoption levels across European countries. One in two European online buyers does not own a...

• Downloads: 960