Henry Peyret

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Henry serves Enterprise Architecture Professionals. His research focuses on the concepts, techniques, and tools required to bring business agility within enterprises. He publishes research around key agility indicators and agile governance and applies these principles to change EA practices to help build a sustainable business agility. Business agility depends highly on the level of enterprise risks the decision-makers can take. He is also researching metadata management as a means to bring agility at the right cost for IT supporting business agility. Business-Centered EA (BCEA) is the Forrester method to help build business agility.

Henry also researches the customer reaction component of business agility through the concept of Web4 by studying activists' social computing.

He thinks that collaboration would require a lot of change management to bring not only a productivity increase but the business agility required by large organizations.

Previous Work Experience

Henry has done some previous work on master data management, enterprise application integration, middleware, adapters, business activity monitoring

, enterprise architecture tools, and ppen source and risks issues.

Henry came to Forrester through its acquisition of Giga Information Group and Giga's affiliation with GigaGroup. He brings 21 years of IT experience to his clients. Prior to joining GigaGroup, he was the technical director of Euriware, a French IT services company specializing in industrial IT and related technologies. In addition, Henry was involved as chief architect in strategic projects for large telecommunications, automotive, and marketplace customers.

At earlier stages of his career, Henry held various technical positions in a knowledge management company and at Alcatel CIT.

Education

Henry is the author or co-author of many reference articles and books on IT architecture. He has a master's degree in IT from the ESIEE engineering school in Paris. He is fluent in French and English and is based in Paris.

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39 results in Reports

  • Brand Monitoring
  • For CMO Professionals

    Report:Metrics That Matter For B2C Marketers

    As the economic malaise lingers on, marketers face increased pressure to prove the value of their marketing programs. And while many CMOs believe that future success will be judged on return on...

    • Downloads: 738
  • For Marketing Leadership Professionals

    Report:The Social Tech Product Launch

    Monitor Social Conversations To Guide New Product Introductions

    New product launches involve many moving parts and require tight synchronization between product management, product marketing, sales, service, and engineering — as well as a multitude of third...

    • Downloads: 513
  • For CMO Professionals

    Report:Measure And Manage Brand Health

    Continuous Improvement: The 21st Century Brand Marketing Playbook

    Managing brand health has become more complicated as the expansion of marketing, sales, and service channels creates a vast array of consumer data that can be used for analysis in the 21st century....

    • Downloads: 610
  • For Application Development & Delivery Professionals

    Report:The Future Of BI In Asia Pacific

    The Top 10 Trends Affecting Market Maturity And Growth

    Business intelligence (BI) adoption drivers, technology understanding, and organizational process maturity continue to vary widely across Asia Pacific. The one constant in this market is the...

    • Downloads: 259
    • Rating:
  • For Customer Insights Professionals

    Report:The Role Of Customer Intelligence In Evolving Your Social Maturity

    An Empowered Report: How Data-Driven Strategies Strengthen Empowered Organizations

    An empowered organization gives its employees the resources they need to build relationships with their constantly evolving customers. But many companies still struggle to adapt their marketing...

    • Downloads: 385
    • Rating:
  • For Marketing Leadership Professionals

    Report:Social Marketing Spending In 2011

    Benchmarks: The Social Marketing Playbook

    Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive...

    • Downloads: 2195
    • Rating:
  • For Security & Risk Professionals

    Report:Manage The Risks Of Social Media

    Social media is a security and risk nightmare — it's used everywhere, all the time, by everyone both outside and inside your organization. Although social media offers potentially great...

    • Downloads: 696
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 1 Of 5

    To Become A True Business Partner, Focus Investment On Customer-Centric Monitoring Technologies

    The monitoring technology market is awash with solutions, marketing acronyms, best practices, and the promise of "proactive" technology management. For many enterprise IT organizations, this remains...

    • Downloads: 424
    • Rating:
  • For Customer Insights Professionals

    Report:Case Study: Intel's "Social Media Center Of Excellence" Responds In Real Time

    Intel has an internal team of seven employees — aligned by business function — to listen to the groundswell, engage in online discussion, and set corporate guidelines for social media....

    • Downloads: 703
    • Rating:
  • For CMO Professionals

    Report:Three-Dimensional Brand Health: A Data Mashup

    Harnessing Digital Data To Monitor The Brand's Past, Present, And Future Health

    Big data holds big promise for marketers who want to understand and manage their brand's health with greater precision. But challenges abound. While the technology is available to process new sources...

    • Downloads: 354
    • Comments: 1
    • Rating:
  • For Marketing Leadership Professionals

    Report:Community Benchmarking Metrics

    What To Expect For The Health Of Your Community

    Interactive marketers in charge of branded communities need to be able to benchmark goals and set expectations for the success of their programs. However, the benchmarks being observed are typically...

    • Downloads: 561
  • For CMO Professionals

    Report:Managing Brand Health In The Digital Age

    How To Diagnose And Treat Your Brand's Resilience And Responsiveness

    CMOs who remain detached from the everyday pulse of consumer sentiment are putting their brands at great risk. A brand's health is more vulnerable in the digital age as consumer opinion travels...

    • Downloads: 847
  • For Marketing Leadership Professionals

    Report:Co-Creation In 2012

    How Vendors Will Drive Co-Creation Uptake By Product Strategists

    Co-creation will become a pillar of product innovation by 2015. Although the market remains relatively immature, we have witnessed growing awareness of co-creation from our clients across a wide...

    • Downloads: 376
  • For CMO Professionals

    Report:Driving B2B Demand With Social Media

    B2B Marketers Must Focus On The Social Rather Than The Media

    When it comes to using social media to attract customers, business-to-business (B2B) marketers have focused more on the media than the social aspect. Today, B2B marketers use social media as another...

    • Downloads: 920
    • Rating:
  • For Customer Insights Professionals

    Report:The Social Intelligence Market Is Immature

    Landscape: The Social Intelligence Playbook

    Over the years, we've evaluated the tools that marketers use to monitor, measure, and learn from online conversations. These listening platforms capture social media to help users analyze data and...

    • Downloads: 1010
  • For Customer Insights Professionals

    Report:Are You Ready For Social Market Research?

    Market Insights Professionals Should Assess Their Social Market Research Readiness Level For Embracing And Listening

    Forrester has been tracking the emergence of social market research since 2008, and it is clear that it has reached an inflection point. Social market research is no longer hype and is now a...

    • Downloads: 770
    • Rating:
  • For Customer Insights Professionals

    Report:Defining Social Intelligence

    Vision: The Social Intelligence Playbook

    Listening platforms power marketers by analyzing their brands, products, and customers across social media channels. But although listening platforms make managing social data possible, marketers...

    • Downloads: 2976
    • Comments: 1
    • Rating:
  • For Marketing Leadership Professionals

    Report:2013 Planning Brief: Listen To Customers, Engage With Influencers

    How To Build A B2B Influencer Engagement Initiative

    As you plan your 2013 social marketing initiatives, one area for you to focus on is influencer identification and engagement. B2B social marketers have begun to move beyond reactive responses to...

    • Downloads: 373
    • Rating:
  • For Marketing Leadership Professionals

    Report:Use Social Intelligence To Improve Email Marketing Success

    Although social media gives interactive marketers the opportunity to gather more data than ever about customers, few marketers use this data to improve the performance of their email marketing...

    • Downloads: 503
  • For CIO Professionals

    Report:Emerging Technology Applications For Marketing

    Marketing success is increasingly dependent on using technology to understand and communicate with customers. IT must develop a thorough understanding of marketing technology and the potential for...

    • Downloads: 959
    • Rating:
  • For Customer Insights Professionals

    Report:Revisiting The Enterprise Marketing Software Landscape

    Consolidation And Growth Drive A Dynamic Software Marketplace

    Marketing today is impossible without significant investments in technology. When Forrester first charted the landscape of marketing technologies in 2007, we found that marketers were investing in...

    • Downloads: 1063
    • Rating:
  • For CMO Professionals

    Report:Evaluate Your Brand Building Capabilities

    Assessment: The 21st Century Brand Marketing Playbook

    Today's digitally empowered consumers have more opportunities than ever to voice their wants, needs, and expectations, forcing marketers to rethink the way they build successful brands. This report...

    • Downloads: 430
  • For Customer Insights Professionals

    Report:Driving Toward Social Intelligence Maturity

    Strategic Plan: The Social Intelligence Playbook

    The volume of data created in the social web each day is staggering. Combing through all of it to extract valuable insights about your customers and prospects brings competitive advantage, but it...

    • Downloads: 347
    • Comments: 1
  • For Customer Insights Professionals

    Report:Where To Get Help With Customer Influence

    Identifying and tapping customer influence remains a popular topic for Customer Intelligence professionals. But with all of the interest, most see influence as a nebulous concept. Some of the...

    • Downloads: 333
    • Rating:
  • For Customer Experience Professionals

    Report:The Forrester Wave™: EFM Satisfaction And Loyalty Solutions, Q3 2011

    Medallia And MarketTools Lead With Strong Performers Close Behind

    In Forrester's 76-criteria evaluation of enterprise feedback management (EFM) satisfaction and loyalty solutions, we found that Medallia and MarketTools led the pack with comprehensive software...

    • Downloads: 926