Forrester

For Marketing Leadership Professionals

Report:FaceTime Is The Second Coming Of Video Telephony — Again

Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

• Downloads: 464

For CMO Professionals

Report:CMOs Must Connect The Dots Of The Online Brand

Orchestrate Digital For The Best Brand Experience

Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels — Web sites, mobile apps, online sales and customer service, and other...

• Downloads: 906

For CIO Professionals

Report:Welcome To The Empowered Era

An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees

Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era...

• Downloads: 1198

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

Vision: The Emerging Touchpoints For Marketing Playbook

Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

• Downloads: 414
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For eBusiness & Channel Strategy Professionals

Report:Forrester Research Web-Influenced Retail Sales Forecast, 2010 To 2015 (US)

ForecastView Spreadsheet

Web-Influenced Retail Sales Forecast (US): Total offline retail sales that are influenced by online research. Offline-influenced retail sales by 30 retail categories such as PCs, apparel, housewares,...

• Downloads: 17

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Insurance Forecast, 2010 To 2015 (Europe-7)

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Online Insurance Forecast: Includes online buyers for motor insurance, home insurance, and other insurance policies. In addition, the forecast includes average online premium paid for motor and home...

• Downloads: 7

For Marketing Leadership Professionals

Report:Game On: Education Product Strategists Embrace Gamification

Classroom Technology Enables New Product Innovation

"Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

• Downloads: 542
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For CMO Professionals

Report:People Pay For Content; They Just Don't Own It

Why Control Of Digital Subscriptions Is The New Media Battleground

Contrary to the assertions of popular writers or influential hand-wringers, people still pay for content, spending an average of $81 per month to get their favorite media products. But how they pay...

• Downloads: 841

For CMO Professionals

Report:3D TV Fails To Inspire Consumers In 2010

Most People Are Happy To Wait To Upgrade To 3D TV

At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box...

• Downloads: 502

For eBusiness & Channel Strategy Professionals

Report:How Clients Want To Interact With Financial Advisors

Younger Consumers Prefer Online Chat, Websites, And Email

Now more than ever, clients are using new channels to communicate with their financial advisors. Younger clients show a strong preference for communicating with advisors through digital channels like...

• Downloads: 651
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For Marketing Leadership Professionals

Report:Forrester Research Online Access Forecast -- Broadband, 2012 To 2017 (US)

ForecastView Spreadsheet

Forecasts broadband households by platform (DSL, cable, fiber, satellite, and other) as well as broadband users. Includes number of broadband households with bundled service...

• Downloads: 4

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: US Retail eBusiness

eBusiness executives in retail will grapple with three key trends in 2012: growth of mobile device usage, heightened competition from Amazon.com, and continued market share shift to web retail....

• Downloads: 1894
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For eBusiness & Channel Strategy Professionals

Report:US Mobile Banking Forecast, 2010 To 2015

Robust Growth To Drive Demand For Stronger Mobile Functionality

US mobile banking adoption has experienced rapid growth in the past three years, more than doubling from 5% of online adults in 2007 to 12% in Q2 2010. By 2015, Forrester predicts that one in five US...

• Downloads: 1632

For CMO Professionals

Report:How eReaders Will Fare In A Tablet PC World

US eReader Forecast, 2010 To 2015

eReaders face a formidable challenge from the rise of tablet PCs. The iPad is already desired by more people than any single eReader, something we expect to only increase with time. However, with...

• Downloads: 974

For Customer Insights Professionals

Report:Personal Identity Management

Preparing For A World Of Consumer-Managed Data

Consumers are leaving an exponentially growing digital footprint across channels and media, and they are awakening to the fact that marketers use this data for financial gain. This, combined with...

• Downloads: 710

For eBusiness & Channel Strategy Professionals

Report:European Banks Should Start Adding Customer Ratings And Reviews To Their Sites

European Online Financial Researchers Want Ratings And Reviews

European online financial researchers look for customer ratings and reviews. They tend to trust them and find them valuable for making better buying decisions. Although a range of North American...

• Downloads: 371

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2011 To 2016 (Latin America)

ForecastView Spreadsheet

Online retail forecast (Latin America): Online retail spending by category in Brazil and Mexico. Includes online buyers and online spending per buyer by categories such as computer hardware and...

• Downloads: 12

For Marketing Leadership Professionals

Report:US Mobile Search And Display Forecast, 2010 To 2015

Mobile marketing dollars will near $2.8 billion with mobile search and display each representing 6% of interactive marketing spend in 2015 as marketers get their footing in the rapidly growing mobile...

• Downloads: 965

For Marketing Leadership Professionals

Report:Consumer "Ad-itudes" Stay Strong

Better Trust Will Improve Ad Response

Consumers don't love advertising, but they do admit it helps increase product awareness, drive purchase activity, and change brand attitudes. To get more consumers to respond to advertising, we...

• Downloads: 486

For Customer Experience Professionals

Report:Personas Require Regular Updates

Ensure Personas Accurately Reflect Customers' New Behaviors And Technologies

Personas are ideal tools to guide the design of products, channels, and messaging, but companies are concerned that they fail to keep track of evolving behaviors. Although customers' psychographics...

• Downloads: 444

For Marketing Leadership Professionals

Report:Adapting To Media Fragmentation In Europe

The Impact Of Media Fragmentation Patterns On Communication Strategy

Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

• Downloads: 380

For Marketing Leadership Professionals

Report:The US Consumer PC Market In 2015

Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

The CEOs of Apple and Microsoft may disagree about the future of the PC, but we see growth as consumers adopt multiple PCs to fit their lifestyle. Nearly half a billion PCs will be sold to consumers...

• Downloads: 1103

For eBusiness & Channel Strategy Professionals

Report:US Online Holiday Retail Forecast, 2010

Forrester expects US holiday season online retail sales to grow 16% year over year. Consumers are showing a willingness to spend this season, with affluent consumers driving the most growth. Almost...

• Downloads: 405

For CMO Professionals

Report:Build A Digital Relationship With Your Customer

Why The Most Solid Thing In Your Product Strategy Is Virtual

All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...

• Downloads: 963
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For eBusiness & Channel Strategy Professionals

Report:European Social Retail Is A Work In Progress

Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

• Downloads: 567