Forrester

For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

• Downloads: 372

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Latin America

Latin American Consumer Technographics®

Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

• Downloads: 106
• Rating:

For eBusiness & Channel Strategy Professionals

Report:Pleasing Online Travel's Technology Pessimists Can Lead To Greater eBusiness Success

Forty-four million US online leisure travelers do not see a role for technology in their lives. These travel technology pessimists use technology, including the Web, because they have to, not...

• Downloads: 390

For eBusiness & Channel Strategy Professionals

Report:The State Of US Mobile Banking: 2011

Mainstream Adoption Hinges On Issues With Value, Security, And Support

Mobile banking adoption continues to gather momentum in the US, fueled by strong consumer appetite for smartphones and banks' burgeoning supply of new mobile banking applications, websites, and...

• Downloads: 1488

For Customer Experience Professionals

Report:Consumers Are Leery Of Healthcare Video Visits

Today, healthcare remains a largely in-person proposition, but with the advancement of Internet-based videoconferencing technologies, the possibility of healthcare video visits is becoming a reality....

• Downloads: 303

For eBusiness & Channel Strategy Professionals

Report:Servicing The Multichannel Buyer In Europe

Consumers Have Embraced All Touchpoints, And So Should eBusiness Professionals

Today, European consumers face a wide range of touchpoints and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product, and they are...

• Downloads: 646

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of The European Online Consumer

An Empowered Report: How Online And Mobile Behaviors Are Changing

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. Our trending data shows that while consumers are continuing to expand their online behaviors,...

• Downloads: 284

For Marketing Leadership Professionals

Report:Start To Play With Social Gamers

Social Gaming Provides A Ripe Marketing Opportunity

Eighty-four percent of US interactive marketers have no plans to use games in their 2011 marketing strategies, making social gaming a large, untapped opportunity for marketers. Marketers should start...

• Downloads: 826

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific

Asia Pacific Consumer Technographics®

For the past six years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. Similar to recent years, this dedicated report helps companies understand the online...

• Downloads: 110

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 934

For eBusiness & Channel Strategy Professionals

Report:What Tools And Functionality European Online Investors Want

eBusiness Executives Should Continue To Prioritize Basic Functionality

European investors want a wide range of investment Web site functionality, but simple content and functionality such as transaction histories and account balances top the list. More advanced...

• Downloads: 297

For eBusiness & Channel Strategy Professionals

Report:European Financial Comparison Shopping Continues To Grow

Make Comparison Shopping A Fundamental Element Of Your Online Strategy

Nearly four in 10 European online financial product researchers used financial comparison sites last year — a number that has grown from 29% in 2007. Comparison sites play an increasingly...

• Downloads: 273

For CMO Professionals

Report:The Media That Investors Read, Watch, And Use

How To Reach US Investor Segments

Marketing leaders at financial services firms that serve US investors can benefit from Forrester's investor segmentation. The variables we've chosen are simple, usable, and memorable; the results...

• Downloads: 278

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: Understanding How US Mobile Tenure Affects Behavior

An overview of how cell phone tenure affects usage, including key phone features, type of cell phone contract, reasons for switching cell phone providers, and popular providers.

For Marketing Leadership Professionals

Report:Apps And Browsers Will Coexist On Tablets

Improved Tablet Browsers Will Force Apps To Evolve

Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...

• Downloads: 771

For Marketing Leadership Professionals

Report:Game On: Education Product Strategists Embrace Gamification

Classroom Technology Enables New Product Innovation

"Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

• Downloads: 537
• Rating:

For eBusiness & Channel Strategy Professionals

Report:Which Investors Are Likely To Adopt eDelivery?

Potential Adopters Are Younger, Secure Online, And Open To Ads And Advice

More and more US investors are opting to receive statements and other account communications online. But the numbers remain small: Just 22% of US investors have gone online-only for an investment...

• Downloads: 303

For Marketing Leadership Professionals

Report:How Consumers Find Websites In 2010

Trends To Consider For Your 2011 Strategy

Natural search results are still the most commonly used resource to navigate to websites. Although, compared with past studies, advertising has declined in popularity and social media gained ground,...

• Downloads: 884

For Marketing Leadership Professionals

Report:360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages cloud...

• Downloads: 601

For CMO Professionals

Report:People Pay For Content; They Just Don't Own It

Why Control Of Digital Subscriptions Is The New Media Battleground

Contrary to the assertions of popular writers or influential hand-wringers, people still pay for content, spending an average of $81 per month to get their favorite media products. But how they pay...

• Downloads: 840

For eBusiness & Channel Strategy Professionals

Report:The Changing Landscape Of US Consumers' Digital Banking

A Technographics® Data Essentials Document

While 80% of US consumers still use a branch for some part of their banking needs, more than 40% now use the online channel. US consumers are continuing to make greater use of digital channels,...

• Downloads: 210

For CIO Professionals

Report:Consumer Security Market, 2011 And Beyond: Evolving Buyer Behaviors Breed Market Volatility

Consumer attitudes toward security solutions are changing markedly. Consumers are becoming more concerned about Internet risks, more savvy about the protection measures they need to take, more...

• Downloads: 381

For eBusiness & Channel Strategy Professionals

Report:European Banks Should Start Adding Customer Ratings And Reviews To Their Sites

European Online Financial Researchers Want Ratings And Reviews

European online financial researchers look for customer ratings and reviews. They tend to trust them and find them valuable for making better buying decisions. Although a range of North American...

• Downloads: 371

For Customer Experience Professionals

Report:Health Plan Customer Experience Professionals' Introduction To Making Proactive Chat Work

Health plan customer experience professionals are tasked with reducing administrative costs (principally by diverting calls from the call center), while driving customer satisfaction scores up. This...

• Downloads: 283

For Customer Experience Professionals

Report:Key Considerations For Designing User Experiences On The iPad

Tailor Apps For The iPad's Unique Form Factor And User Behaviors

The iPad's popularity has caused customer experience professionals to take a hard look at providing relevant experiences for yet another device. Because of the iPad's unique form factor and use...

• Downloads: 1007