Forrester

For Marketing Leadership Professionals

Report:Role Profile: B2B Online Community Manager

This report is designed to give B2B marketing professionals an introduction to the online community manager role as well as an overview of the general challenges facing an individual in this...

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For Marketing Leadership Professionals

Blog:Product Launch Metamorphosis: From Introverted To Social Butterfly

Product launches often have a reputation for being constrained by tightly managed internal processes, cross-organizational misalignment, and closed communication loops. So how does a tech...

For Marketing Leadership Professionals

Blog:The Marketer Diaries - What I Learned From The 2013 Forrester Marketing Leadership Forum

I am probably one of the few individuals who lives in the San Francisco Bay Area and only heads to Los Angeles during Forrester's annual Marketing Leadership Forum.  I recently had the...

For Marketing Leadership Professionals

Blog:B2B Marketers, It's Time To Influence Your Community Strategy With CLICK

Yesterday, I spent a good portion of the day with a Bay Area community platform vendor's exec and management team.  We discussed the current and future state of online communities, spoke...

For Marketing Leadership Professionals

Report:Align Your B2B Community Marketing With Your Customers' Life Cycle

How, Why, And When Your Buyers Tap Into Communities

Communities provide the interactions and content that buyers seek when they want to discover, explore, and engage with a brand. But business-to-business (B2B) marketers often hesitate to interact...

• Downloads: 110

For Marketing Leadership Professionals

Tool:In-Person Events Increase In Importance During Vendor Selection

For Marketing Leadership Professionals

Blog:How Is Social Impacting Your Business? Join Our #IVJam Tweet Jam On Monday, March 12!

I am honored to be at InsideView's Insider Summit on Monday, March 12 at 9:15am PT to host a keynote and tweet jam. Join me and my fellow analysts, @ZacharyRD, @loriwizdo, @JRSilber,...

For Marketing Leadership Professionals

Blog:Show Off Your Innovation, Creativity, and Brilliance. Enter the 2011 Groundswell Awards!

The 2011 Forrester Groundswell Awards is in full swing and the deadline for entries is August 3. This is right around the corner, so I am posting a "shout out" to all of you fellow B2B tech marketers...

For Marketing Leadership Professionals

Blog:Silicon Valley Thought Leaders Discuss The 5 Social Media Trends You Should Care About

Last week, a few Forresterites and special guests took a break from the end of quarter crunch to participate in a panel event in our beautiful San Francisco office. The theme of our panel was "The...

For Marketing Leadership Professionals

Blog:Marketing Is Alive And Well.

Over the past 2 weeks, we have seen a lot of buzz from a HBR blog post written by Bill Lee.  The title, "Marketing Is Dead" continues to get Bill's blog post quite a bit of mileage and even...

For Marketing Leadership Professionals

Blog:Event Season Has Sprung

For many, spring brings visions of robins, tulips, Easter bunnies, and longer days. For Forrester analysts, it marks the beginning of what I like to call "event season," which officially kicks off...

For Marketing Leadership Professionals

Blog:From Social Media Marketer To Social Media Analyst...

I am absolutely thrilled to publish my very first blog as a Senior Analyst here at Forrester and am looking forward to providing you with a lot of exciting research and...

For Marketing Leadership Professionals

Blog:Jump Start Your Online Community

  Over 40% of business technology decision-makers indicate that support forums, discussion forums, and professional social networks influence them throughout their online journey. Yet many...

For Marketing Leadership Professionals

Blog:C3 Gets An Impressive Start As It Evolves From Idea To Startup

Recently, I had the opportunity to meet with the C3 leadership team in their San Mateo, CA, headquarters. Many of you may not be familiar with C3, as they have been operating in stealth mode for the...

For Marketing Leadership Professionals

Report:The SMART Tech Selection Guide For Community Marketers

Tools And Technology: The B2B Online Community Playbook

Many IT managers tell us that marketers seem quick to jump to technology selection without first articulating the business reason for or the organizational impact of those choices. On the other hand,...

• Downloads: 59

For Marketing Leadership Professionals

Blog:The Art Of Listening

"It is the province of knowledge to speak, and it is the privilege of wisdom to listen" - Oliver Wendell Holmes I had the privilege of wisdom to listen to many individuals from various B2B and B2C...

For Marketing Leadership Professionals

Report:The New Year Of Social Marketing

2012 Investment In Social Media And Communities Remains Strong

Tech marketers may not be forthcoming about their organizations' New Year's resolutions, but Forrester's Q4 2011 B2B Marketing Organizations And Investments (MOI) Survey provides strong indicators...

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For Marketing Leadership Professionals

Blog:You Get Out Of Your Community What You Put Into It.

For the first time since I started my analyst role at Forrester in 2011, community conversations have surpassed social media conversations during my client meetings. Online communities and...

For Marketing Leadership Professionals

Blog:Top Twelve B2B Tech Social Marketing Highlights Of 2012

Last January, I kicked off 2012 with a report titled “The New Year Of Social Marketing”. The theme of that report was that B2B marketers would begin to emphasize the “social”...

For Marketing Leadership Professionals

Report:Spotlight On Award-Winning Communities

Processes: The B2B Online Community Playbook

This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they...

• Downloads: 492

For Marketing Leadership Professionals

Report:Design Your B2B Community For Maximum Engagement

Executive Overview: The B2B Online Community Playbook

This playbook provides you with a strategy framework, road map, and the tools to establish a healthy and active online B2B community that delivers value to prospects, customers, and peers at each...

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For Marketing Leadership Professionals

Blog:A Wild And Crazy Week For Technology Marketers

I am back from a very relaxing vacation on the Oregon coast and cannot believe all that has happened during that short time. Google purchases Motorola, HP gets out of the PC business, an...

For Marketing Leadership Professionals

Report:The Social Tech Product Launch

Monitor Social Conversations To Guide New Product Introductions

New product launches involve many moving parts and require tight synchronization between product management, product marketing, sales, service, and engineering — as well as a multitude of third...

• Downloads: 486

For Marketing Leadership Professionals

Report:Social Media Amplifies Your B2B Buyers' Experiences

Incorporate Social Media Intelligence To Influence The Perception Of Your Tech Brand

In today's digital and social age, your customers' perception of your brand is shaped by their total personal experience as well as the experiences of others. Social media amplifies these experiences...

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For Marketing Leadership Professionals

Report:Socializing The Technology Adoption Cycle

B2B Marketers Can Influence Buyers' Adoption Stages With Social Media

Technology marketers face the ongoing challenge of how to align content touches with their customers' preferences for information sources. Social media heightens this challenge because poorly aligned...

• Downloads: 388