For Marketing Leadership Professionals

Hispanic Social Technographics® Revealed – A Social Computing Report

Hispanic Consumers Load Up On Social Media

    Why Read This Report

    Forrester's Social Technographics® profiles reveal that online Hispanics are highly active in their use of social media, and they consistently outpace non-Hispanics in every aspect of engagement. Why? These channels touch on three important elements of Hispanic culture: entertainment, community, and language. Any company that touches online Hispanic consumers would be remiss not to include them in its social strategy. The focus should be on which technologies are a strategic fit and which Social Computing channels to choose.
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