About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Holger serves Application Development & Delivery professionals in their strategy, planning and ongoing operations turning data into business value. His research focus includes all aspects of analytics and data management, ranging from data collection, refining and storage, analytics applications (e.g. reporting, text- and predictive analytics), dashboards, and advanced data visualization. Holger specifically looks into emerging and disruptive trends and new business opportunities, such as Big Data and cloud-based analytics and information services. With 12-plus years of deep industry expertise, Holger also focuses on the business technology trends and opportunities in the energy market.
Holger focuses his research on application professionals, but his research also draws the interest of CIOs, enterprise architects and technology vendors. Holger is based in Forrester's Frankfurt office but advises technology users and vendors around the world.
In his previous role at Forrester, Holger was a Principal Analyst in the Business Technology Futures team, analyzing trends and key paradigm shifts in the business process and software application market with focus on cloud computing and analytics applications.
Holger came to Forrester from SAP AG, where he headed the energy business unit, one of SAP's most successful verticals, responsible for the global product and partner strategy, user community, and sales enablement. Prior to this, he held various positions at SAP in development, marketing, solution management, and business development and was vice president in SAP's global service partner group, where he was responsible for the partner strategy across all industries for SAP's largest service partner. Before joining SAP, Holger worked as assistant professor at Toyota Technological Institute in Nagoya, Japan, where he developed new data recording media that are used today in magneto-optic recording discs.
A native of Germany, Holger studied physics at University Stuttgart and holds a Ph.D. in science (Dr.rer.net.) from University Stuttgart and Max Planck Institute, Germany. In his thesis he researched and explained the magnetic properties of nano-structured materials.
Understanding And Quantifying The Future Of Cloud Computing
Building a solid cloud computing strategy and business plan requires insights into the future market size and growth dynamics of this still complex market. In this report, Forrester provides a global...
Looking past the current industry hype surrounding all things cloud, Forrester believes that cloud computing is a sustainable, long-term IT paradigm, and the successor to previous mainframe,...
Business Data Services North America And Europe
This document gives highlights of an extensive data set collected across North American and European enterprises via our Enterprise And SMB Software Survey, North America And Europe, Q4 2009. Hot...

Advanced Analytics Will Drive Growth To $14 Billion By 2014
Business intelligence (BI) software is the tip of the application software pyramid. Pure functionality, no matter how sophisticated, is no longer sufficient to successfully support the changing...
Business Data Services North America And Europe
This document provides highlights of an extensive data set collected across North American and European small and medium-size businesses (SMBs) via our Enterprise And SMB Software Survey, North...
BI Vendors Need To Stay On Top Of Technology Innovation And Business Evolution
While the whole IT market is facing challenging economic times, the global software market declined by 8% in 2009 compared with the previous year. Business intelligence (BI) software, which can...
Oracle has pulled off a series of aggressive acquisitions over the past five years, establishing a comprehensive portfolio of packaged business apps and middleware infrastructure. The pending...
Advanced Analytics And Cloud Drive Future Growth
2011 and beyond will be the era of business intelligence (BI) innovation and growth. No other software segment enjoys the same positive market dynamics of advancing technologies, business innovation,...
Cloud Computing Shifts From Cost To Innovation
Cloud computing continues to grow at a tremendous speed. But as the market and the understanding of cloud computing grows, the drivers and deployment scenarios that framed the initial cloud agenda...

Shifting Buying Preferences Lead To New Software Priorities
As the global information and communications technology market recovers from recession, the software market — the largest IT subsegment — is fueling the growth. More importantly, for the...
ERP Software Enters A New Wave Of Innovation
Enterprise resource planning (ERP) solutions are the core of most companies' IT applications. Over the past three decades, ERP went through several innovation cycles and today is considered to be a...
Vendor Communications Reflect Business Intelligence Trends
As the business intelligence (BI) market absorbs a recent round of market-changing mergers and acquisitions (M&A), Forrester analyzed the evolution of this fast-growing market and tracked 434 unique...
The information and communications technology (ICT) industry is facing the next big wave of verticalization. With business challenges becoming increasingly complex, ICT solutions to address and solve...
IT Spend Analysis 2009: The Right Focus For Software Vendors
In times of economic challenge, IT budgets face the same pressures as other cost centers of a company. We thus analyzed the 2009 IT spending plans of 2,731 IT executives and technology...
Software Supermajors Set The Trend For Integrated Solutions
Various prominent mergers and acquisitions (M&A) in early 2008 significantly changed the face of the business application software market, leading to the rise of the software supermajors. In the...
Translating Utilities' Business Transformation Into IT Opportunities
The utilities industry is going through a massive business transformation based on the digitization and the convergence of energy and information networks. Smart computing technology enables...
The BI Market Is Changing And So Are The Questions
Forrester receives more than 20,000 inquiries every year that reflect the key questions for which vendors and users are seeking answers. In 2008 and the first half of 2009, 632 of these questions...
Forrsights For Business Technology
This document provides an analysis of key drivers and trends for software-as-a-service (SaaS) across Western Europe. By extracting and analyzing an extensive data set of three recent Forrester...

There Are Huge Opportunities For Vendor Strategists — If You Know The Landscape
Software-as-a-service (SaaS) today represents one of the most dynamic growth segments of the global tech sector. The markets across Asia Pacific excluding Japan (APEJ) in this context are exposing...
IBM Strikes Out To Become The Leading BI Vendor
On July 28, 2009, IBM announced the plan to acquire SPSS, a leading provider of predictive analytics solutions. The acquisition, which is subject to shareholder and regulatory approval, is expected...
How To Save The World And Tap Into A Multibillion-Dollar Market
Everyone wants to contribute to a more sustainable world and is looking for examples and advice to improve sustainability performance at home and at work. Leading companies can offer both: examples...
New Flexible Business Models Cannibalize Traditional Software Markets
Software is the biggest and fastest growing of all tech industry segments. However, its growth is fueled by disruption — new technologies and changing market demand are cannibalizing...
Unveiling The Software Strategies Of Top-Performing Companies
During November 2011 and December 2011, Forrester surveyed 2,438 software decision-makers across Canada, France, Germany, the UK, and the US to determine their spending priorities around software. To...