About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Holger serves Application Development & Delivery professionals in their strategy, planning and ongoing operations turning data into business value. His research focus includes all aspects of analytics and data management, ranging from data collection, refining and storage, analytics applications (e.g. reporting, text- and predictive analytics), dashboards, and advanced data visualization. Holger specifically looks into emerging and disruptive trends and new business opportunities, such as Big Data and cloud-based analytics and information services. With 12-plus years of deep industry expertise, Holger also focuses on the business technology trends and opportunities in the energy market.
Holger focuses his research on application professionals, but his research also draws the interest of CIOs, enterprise architects and technology vendors. Holger is based in Forrester's Frankfurt office but advises technology users and vendors around the world.
In his previous role at Forrester, Holger was a Principal Analyst in the Business Technology Futures team, analyzing trends and key paradigm shifts in the business process and software application market with focus on cloud computing and analytics applications.
Holger came to Forrester from SAP AG, where he headed the energy business unit, one of SAP's most successful verticals, responsible for the global product and partner strategy, user community, and sales enablement. Prior to this, he held various positions at SAP in development, marketing, solution management, and business development and was vice president in SAP's global service partner group, where he was responsible for the partner strategy across all industries for SAP's largest service partner. Before joining SAP, Holger worked as assistant professor at Toyota Technological Institute in Nagoya, Japan, where he developed new data recording media that are used today in magneto-optic recording discs.
A native of Germany, Holger studied physics at University Stuttgart and holds a Ph.D. in science (Dr.rer.net.) from University Stuttgart and Max Planck Institute, Germany. In his thesis he researched and explained the magnetic properties of nano-structured materials.
Understanding And Quantifying The Future Of Cloud Computing
Building a solid cloud computing strategy and business plan requires insights into the future market size and growth dynamics of this still complex market. In this report, Forrester provides a global...
Advanced Analytics And Cloud Drive Future Growth
2011 and beyond will be the era of business intelligence (BI) innovation and growth. No other software segment enjoys the same positive market dynamics of advancing technologies, business innovation,...
Cloud Computing Shifts From Cost To Innovation
Cloud computing continues to grow at a tremendous speed. But as the market and the understanding of cloud computing grows, the drivers and deployment scenarios that framed the initial cloud agenda...

Shifting Buying Preferences Lead To New Software Priorities
As the global information and communications technology market recovers from recession, the software market — the largest IT subsegment — is fueling the growth. More importantly, for the...
Translating Utilities' Business Transformation Into IT Opportunities
The utilities industry is going through a massive business transformation based on the digitization and the convergence of energy and information networks. Smart computing technology enables...
Forrsights For Business Technology
This document provides an analysis of key drivers and trends for software-as-a-service (SaaS) across Western Europe. By extracting and analyzing an extensive data set of three recent Forrester...

There Are Huge Opportunities For Vendor Strategists — If You Know The Landscape
Software-as-a-service (SaaS) today represents one of the most dynamic growth segments of the global tech sector. The markets across Asia Pacific excluding Japan (APEJ) in this context are exposing...
New Flexible Business Models Cannibalize Traditional Software Markets
Software is the biggest and fastest growing of all tech industry segments. However, its growth is fueled by disruption — new technologies and changing market demand are cannibalizing...