For Marketing Leadership Professionals

How B2B Marketers Use Social Now

Emerging Trends In B2B Social Marketing For 2013

Why Read This Report

Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should stay on top of how other B2B marketers do their social marketing. Using the results of our Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey, we show you in which stages of the customer life cycle marketers are finding social to be effective and how they will change their use of distinct social tactics this year.
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TABLE OF CONTENTS

  • Social Channels Are Crucial To Your B2B Customers
  • B2B Marketers Find Social Effective Throughout The Life Cycle
  • Lead Origination Tactics Are Evolving
  • Lead Nurturing Tactics Are Changing, Too
  • RECOMMENDATIONS

    Optimize Your Use Of Social Marketing
  • Supplemental Material
  • Related Research Documents