Forrester

Why Read This Report

Forrester's research shows that firms that seek to place the customer at the core of their operations closely align their market insights and Customer Intelligence functions under a strategic leader. These companies drive business success through accurate, timely, business-relevant, and actionable customer knowledge. To gauge how far along firms are on the road to the intelligent enterprise, we created a self-test. To get the most out of this diagnostic tool, firms should take the test, share the results, discuss the implementations, and create a road map to evolve their customer knowledge practices over time.