Forrester

Why Read This Report

Decision-makers at firms with low Customer Experience Index (CxPi) scores are more likely to say that they have insufficient budgets and lack executive support as well as less likely to say that they are focusing on improving cross-channel interactions. Customer experience leaders can improve their company scores by identifying opportunities for improving cross-channel customer experience by reviewing customer journey maps, creating and managing an enterprise-level portfolio of customer experience projects, and following best practices for winning executive support.